Tampa Bay Buccaneers selects Little Caesars as new pizza partner
Super Bowl LV champions, the Tampa Bay Buccaneers, have named Little Caesars as the official pizza of the National Football League (NFL) franchise and...
Tennis Australia inks triple sponsorship as Australian Open gets underway
Tennis Australia has agreed deals with three sponsors - gas supplier Santos, whisky brand Canadian Club and technology company Uber - ahead of the...
Sportradar protects clubs from integrity threats with social media programme launch
Sports betting and data firm Sportradar has unveiled its new Social Media Integrity Education Service for sports stakeholders, including rights holders and athletes.
Clubs and...
Dimitar Berbatov signs on as JBO’s first brand ambassador
Former Manchester United forward Dimitar Berbatov has been named as Just Bet Online’s (JBO) first brand ambassador.
Under the terms of his new role, Berbatov...
BT Sport finalises deal for England’s New Zealand and West Indies...
BT Sport has penned a deal with West Indies and New Zealand cricketing bodies for the exclusive broadcast rights to England men’s and women’s...
Vegas Golden Knights selects Upick as NHL sponsor
The Vegas Golden Knights has become the first National Hockey League (NHL) franchise to pen a deal with a Mexican sponsor in sportsbook Upick.
Under...
Hayley Turner renews MansionBet partnership for second year
Champion jockey Hayley Turner OBE has renewed her partnership with UK betting operator MansionBet for the second year in a row.
Turner is one of...
BetMGM names NFL icon Barry Sanders as brand ambassador
National Football League (NFL) Hall of Famer, Barry Sanders, has joined BetMGM as the online gaming and sports betting platform’s celebrity brand ambassador.
As a...
Atlético Madrid enlists Sportfive to tackle new markets
La Liga club Atlético de Madrid has appointed the Sportfive agency to boost its presence in the Chinese and North American markets.
The firm will...
Bayer Leverkusen utilises Stats Perform match preparation technology
Sports technology firm Stats Perform has partnered with Bayer 04 Leverkusen to give the Bundesliga club access to its Edge Analysis match preparation tool.
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