Asia Cup 2022 renamed following DP World sponsorship
The Asia Cup 2022 has collaborated with DP World as the latter becomes the title sponsor of the six-nation tournament.
Renamed to the DP World...
World Rugby continues to enhance ‘pivotal’ Emirates sponsorship
World Rugby has extended its long-standing partnership with Emirates as a worldwide partner for the Rugby World Cup 2023 in France and Rugby World...
YCCC catches on to fan engagement opportunities in Virtua partnership
Yorkshire County Cricket Club (YCCC) has named Metaverse platform Virtua an official partner of the team for the remainder of the 2022 season and...
Disney Star showcases Cricket Australia for seven years
Cricket Australia has announced a deal with Disney Star which will broadcast all men's and women's international cricket played in Australia into India.
Starting from...
ECB makes cricket ‘even more accessible’ in Sky Sports media deal
The England and Wales Cricket Board (ECB) has extended its media rights deal with Sky Sports through to 2028 to produce more of the...
Fake IPL tournament used ‘crowd sound effects’ to scam Russian bettors
It has been revealed that a fake Indian Premier League competition took place, set up by a gang who used farm labourers acting as...
Women’s Cricket World Cup third most digitally engaged event in ICC...
The International Cricket Council (ICC) has revealed that the ICC Women’s Cricket World Cup 2022 was its most digitally engaged women’s event ever.
In a...
Men’s and women’s rights sold separately in ICC media tender
The International Cricket Council (ICC) has released its first Invitation To Tender (ITT) for media rights for the next cycle of ICC events beginning...
ECB renews Sportradar live data and fan engagement partnership
The England and Wales Cricket Board (ECB) has extended its live data and fan engagement partnership with Sportradar’s InteractSport solution until 2024.
The ECB has...
Emirates secures longest sponsorship in English domestic cricket
Emirates has signed a seven-year extension of Lancashire Cricket’s headline partnership, which includes naming rights of the Emirates Old Trafford stadium.
Until 2029, the deal...