How the COVID-19 crisis unlocked a gap in the market for...

Whilst many live sports have ground to a halt and are still firefighting the financial effects of the COVID-19 pandemic, fantasy sports in India...

SBC Digital – India: How is influencer marketing growing the Indian...

The Indian Premier League (IPL) is intrinsically linked to the entertainment industry, with a handful of movie actors taking on ambassador roles and starting...

Sony secures international broadcast rights for Pakistan cricket

The Pakistan Cricket Board (PCB) has signed a three-year agreement for international broadcasting rights with Sony Pictures Networks India (SPN). Sony Pictures Networks India (SPN)...

Pakistan Cricket Board inks international rights agreements

The Pakistan Cricket Board (PCB) has signed a handful of international media rights agreements with pay-television broadcasters from 2021 to 2023. Sky UK, Sky New...

Two Circles strengthens hospitality capabilities with Sport Ink takeover

Ticketing and hospitality marketing firm Two Circles has bolstered its capabilities by acquiring pricing and revenue planner Sport Ink. Under the terms of the agreement,...

ECB signs new multi-year partnership with LV=GI

The England and Wales Cricket Board (ECB) has announced a three-year partnership with LV=General Insurance across all international and county-level competitive cricket. Under the terms...

BCCI separates with IMG over IPL event rights

The Board of Control for Cricket in India (BCCI) has parted ways with International Management Group (IMG) ahead of the 2021 Indian Premier League...

Insider Sport’s Year in Review: March – April

As we approach the end of 2020, Insider Sport is looking back at the top stories from each month of what has been a...

ECB and Vitality continue extensive sponsorship deal

Health and life insurance company Vitality is set to extend its role as the official health and wellbeing sponsor of the England and Wales...

Chris Wood issued suspended cricket ban over historic gambling charges

Hampshire County Cricket Club seam bowler Chris Wood has been handed a two-month suspended ban for placing wagers on nine cricket matches between 2011 and...