IPL brand value hits $3.9bn as franchises eye global sports investor...
RCB tops franchise rankings after their maiden title win as the IPL strengthens its appeal to private capital and reinforces its position as one...
ICC challenges developers to reinvent cricket on mobile
As cricket’s digital presence continues to grow, the ICC is opening the door to developers who can help the sport engage its next generation...
India quietly de-risks sports investment
Recent reforms aim to bring order and transparency to India’s fast-growing sports ecosystem, creating a more secure environment for commercial partners. On the sidelines of...
India-Pakistan conflict sees IPL paused and PSL move fixtures abroad
The Indian Premier League (IPL) has been suspended due to security concerns stemming from the recent conflict between India and Pakistan. The decision was made...
Toyota to help fuel cricket grassroots growth with the ECB
The England and Wales Cricket Board (ECB) has confirmed Toyota as its principle partner and will commit to helping foster new growth throughout the...
Saudi looks to T20 cricket as part of latest SURJ investment
SURJ Sports Investment, the investment arm of the Saudi Public Investment Fund (PIF), has signalled interest in investing in a new T20 cricket league. According...
ECB brings Toyota onboard for All Stars Cricket for future investment
Toyota is committing to an £800,000 four-year investment into grassroots cricket in partnership with the England and Wales Cricket Board (ECB) for All Stars...
Lord’s Cricket Ground welcomes Barclays as principal partner
Marylebone Cricket Club (MCC), the owner of Lord’s Cricket Ground, has named Barclays as its principal partner. As part of the agreement, the media centre...
Asian Cricket Confederation gets 70% markup on new media rights cycle
Sony Pictures Network India has secured the media rights to all Asian Cricket Confederation (ACC) rights in an eight-year agreement.The outlet, registered as Culver...
Can the IPL format go global? Assessing cricket’s potential for global...
Cricket is one of the world’s most widely attended, broadcast, streamed, and bet on sports, making it a multi-million-pound business. However, it is often...