Cricket Australia has signed a new rights deal with streaming platform LIVENow to provide live coverage of India’s tour of Australia.
The tour, which runs between 27 November and 19 January, includes four Test matches, three One Day Internationals and three Twenty20 games.
The subscription-based service will also carry the 2020/21 KFC Big Bash League (BBL) and a handful of games from the Rebel Women’s Big Bash League (WBBL), which will be available in more than 50 countries, including France, Germany and Japan.
“Cricket is a truly global sport, and we’re really excited to be partnering with LIVENow to take cricket to as many countries as possible through this ground-breaking new partnership…We know there are thousands of Australian and Indian expats living across Europe and Asia,” Interim Chief Executive of Cricket Australia, Nick Hockley commented.
LIVENow was founded by Italian businessman Andrea Radrizzani, Leeds United’s Chairman, and is owned by Aser Ventures. Matches will be available on a pay-per-view basis via the service.
Marc Watson, director of LIVENow, concurred: “To bolster our live sports programming with such great content is a real win for us at LIVENow. Cricket fans will have plenty to choose from and sports fans looking to discover something new can easily access these matches from home.”