Amazon has acquired the media rights package in India for international cricket games played in New Zealand, as part of an agreement with New Zealand Cricket (NZC) that runs from the 2020/21 summer season until 2025/26.
The contract, which was advised by the Pitch International agency, encompasses India’s two tours of New Zealand and also covers all of the men’s and women’s one-day internationals, T20 and Test matches.
The deal signifies Amazon’s first foray into the Indian market as it expands its global portfolio of sporting events. Matches will be shown on Amazon Prime Video platform.
Gaurav Gandhi, Director and Country General Manager for Amazon Prime Video, said on the acquisition: “Over the last few years, Amazon Prime Video has become the go-to destination for world-class entertainment in India – be it our Amazon Original Series or the biggest blockbuster movies across languages.
“We are excited to add India’s most loved game – cricket – to our content selection for our Prime Video customers, and we are thrilled to work with New Zealand Cricket on this endeavour, as they have a strong, passionate and much-loved cricket team, and the cricketing rivalry between the two countries has been fantastic.”
In addition Amazon will be permitted to sublicense the rights to the 2020/21 campaign to other groups.
New Zealand Cricket’s Chief Executive, David White, highlighted the unrivalled popularity of the sport in India: “This partnership with Amazon Prime Video is massive for NZC – we’re delighted and proud to be teaming up with such a famous and successful brand.
“As we’ve said before, the future of live sport is streaming and in Amazon Prime Video we have a partner right at the centre of the industry; innovative, trend-setter and well-known for putting fans and subscribers first.
“One of NZC’s key goals is to extend our teams’ global reach and to build closer relationships around the world and, in terms of that particular objective, we don’t think we could be in better hands. India has always been important for viewership of NZC; no other country follows cricket like India, so it’s exciting to be announcing this agreement with India’s leading streamer.”