Sky seeks sponsors for iconic Soccer Saturday show
A pillar of Sky’s football coverage, Soccer Saturday now sits at the forefront of a push to maximise the value of the broadcaster’s portfolio.Sky...
Partnership playbook: Amex, P&G, Pepsi, WHOOP, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Meet FIFA’s new prediction partner that’s yet to launch
FIFA’s move into prediction markets with an unlaunched platform raises questions about timing, regulation and credibility.FIFA has named ADI Predictstreet as its first official...
Brazil’s latest attempts to stamp out match-fixing
After several issues of match-fixing and illegal sports betting, the Brazilian government has launched a new framework to bring this to an end. Brazil has...
Insider Sport’s Q1 review: The stories shaping the industry in 2026...
From stadium infrastructure and ownership uncertainty to new forms of capital entering the market, the opening months of 2026 have reinforced the shifting foundations...
UEFA’s Euro 2028 to freeze ticket prices in dynamic pricing rebuke
UEFA will broadly freeze ticket prices for Euro 2028, with five of the cheapest seats available for less than the cost of parking at...
What led Chelsea FC to post the biggest pre-tax loss in...
Chelsea FC has broken an English football record, posting a £262.4m pre-tax loss for 2024/25. This is the highest deficit in Premier League history.Chelsea...
Newcastle United’s £133m stadium sale clears PSR but UEFA scrutiny looms
Newcastle United joins Chelsea and Aston Villa in using creative accounting to meet financial rules, but UEFA action may still follow. Newcastle United FC has...
ITV drops plans for in-games ads for 2026 World Cup
Despite testing picture‑in‑picture ads during the Six Nations, ITV looks unlikely to use the format at the upcoming World Cup. ITV is reportedly not planning...
FIFA’s consolidated sponsorship programme to break records this summer
Sponsorship revenue for the 2026 FIFA World Cup is set to reach an all-time record, while travel prices are also expected to spike in...