Ukraine joins Spain and Portugal in 2030 World Cup bid
The bidding contest for the 2030 World Cup has gained another contender, as Spain announces the inclusion of Ukraine in its joint venture with...
Sorare strengthens ties to tier-two football signing five Championship deals
Five clubs of the EFL Championship have struck deals with Sorare, as the NFT-based fantasy sports platform looks to further strengthen its ties to...
Man City signs Sportium as third betting partner of 2022
Manchester City has signed an agreement with Sportium, naming the company its official betting partner for the Latin America region.Terms of the agreement include...
AiSCOUT becomes ‘an integral part’ of Chelsea’s recruitment process
Chelsea FC has signed fully automated talent analysis and development platform, AiSCOUT, as the team’s official academy research partner.The platform is set to become...
Coca-Cola’s football deals raise British Medical Association concerns
Last week, Tottenham Hotspur announced a new multi-year partnership with Coca-Cola.The collaboration will see the brands’ products available to visitors at the Premier League...
Adidas secures eight-year extension to Arsenal contract
Arsenal FC has renewed its partnership with Adidas until 2030, under a multi-dynamic agreement covering kit manufacturing, marketing and community outreach.The agreement between the...
Newcastle Utd becomes latest Parimatch Premier League partner
Sports betting brand Parimatch has secured its latest Premier League partner, signing a contract with Newcastle United.The brand, part of the Parimatch Tech business,...
Scottish FA and PTI Digital power personalised fan experiences
The Scottish Football Association has partnered with PTI Digital to create and deliver a long-term, holistic digital transformation strategy.The deal looks to ‘encompass the...
Sky Sports makes available ‘more SPFL matches than ever before’
Scottish Professional Football League (SPFL) has secured a four-year extension to its media rights agreement with Sky Sports.Sky Sports customers are able to watch...
AS Roma fans receive dedicated content via StarCasinò Sport
AS Roma has created a new deal with sports infotainment website, StarCasinò Sport, which will become a new premium partner of the club.The collaboration...