SPFL rebrands Scottish League Cup in Viaplay media rights deal
The Scottish Professional Football League (SPFL) has announced that the Scottish League Cup, previously known as the Premier Sports Cup, will be renamed to...
Celtic FC enlists William Hill to operate in-stadia betting offering
Scottish Premiership champions Celtic FC has signed an agreement with Wiliam Hill, naming the bookmaker its official in-stadium betting partner. As a result, William Hill...
Independent regulator urged by 29 English clubs to ‘save football’
Several football clubs are urging the government to go ahead with plans for an independent regulator, with concerns of its absence ‘wiping them off...
Scottish FA extends Adidas deal following UEFA Nations League success
The Scottish FA has extended its partnership with Adidas until 2028, which will continue as the organisation’s official kit supplier.As the global sports brand...
Women’s football sponsorship heightens as FIFA publishes benchmarking report
FIFA has reported a significant boost in women’s football investment interest after a number of leagues with a title sponsor has grown over the...
Southampton FC ‘grows the pipeline’ of female footballing talent with Starling...
Southampton FC Women has named Starling Bank as the team’s official principal partner for the 2022-2023 season. From 30 October, with a match against Sunderland...
Football DataCo extends Genius Sports Premier League data deal
Football DataCo (FDC) has renewed its partnership with Genius Sports to enable the latter to retain a hold of Premier League sub-second and skeletal...
FIFA Women’s World Cup broadcast in Australia via Seven Network
The Seven Network has announced that it has acquired the Australian free-to-air rights to the FIFA Women’s World Cup.Taking place in Australia and New...
Robbie Keane shares opinions on the World Cup as Betway ambassador
Robbie Keane has been named Betway’s latest ambassador, as the ex-Premier League star will provide insights to football fans with regular blog posts.The Irish...
Messi enters the world of crypto under Bitget partnership
Lionel Messi has entered into a partnership with cryptocurrency exchange platform, Bitget, which kicks off with a film production a month before the FIFA...