Southampton FC and Sportsbet.io open ‘community focal point’
Southampton FC and its main club partner Sportsbet.io have announced the opening of the Saints Social Club at the Northam Social Club.Supported by a...
AFA extends Socios agreement to create ‘new avenues of interaction’
The Argentine Football Association (AFA) has enhanced its agreement with Socios.com as the latter becomes the exclusive provider of the official Fan Token, $ARG.Until...
FC Barcelona and Scotiabank to achieve equality in sport and in...
FC Barcelona has renewed its partnership with Canadian financial institution, Scotiabank, until June 2026.The firm will continue to be the LaLiga club's regional partner...
AC Milan undergoes €1.2 bn RedBird Capital takeover
The owners of the New York Yankees have partnered with RedBird Capital to complete the €1.2bn takeover of AC Milan.The US investment firm will continue...
beIN Sports brings Bundesliga to MENA for another three years
beIN Sports has extended its rights to broadcast the Bundesliga in all 24 countries across the Middle East and North Africa (MENA) for a...
Sports clubs’ bookmaker partnerships investigated by Brazil’s Ministry of Justice
The Ministry of Justice in Brazil is looking into the commercial partnerships that sports clubs and media owners hold with online sportsbook firms. The investigation...
Aston Villa nets Kaiyun Sports sleeve sponsorship
Aston Villa has named Asian betting brand Kaiyun Sports as the club’s new official principal partner and official sleeve partner.The pair will look to...
Vanderbilt University secures FirstBank football stadium naming rights
Vanderbilt University has signed a 10-year football stadium naming rights and campus collaboration agreement with FirstBank.Announced last week by Candice Lee, Vice Chancellor for...
Mark Noonan appointed CPL Commissioner during ‘coast-to-coast growth’
Mark Noonan has been appointed as the new Commissioner of the Canadian Premier League (CPL), and will begin his duties on 1 September.Following a...
LOSC Lille creates 1xBet partnership for African region
Lille Olympique Sporting Club (LOSC) has formed a deal with 1xBet, which becomes the Ligue 1 club’s regional partner in Africa.In a three-year agreement,...