The Scottish Football Association has partnered with PTI Digital to create and deliver a long-term, holistic digital transformation strategy.

The deal looks to ‘encompass the entire game in Scotland’, from the National Teams and Hampden Park to the grassroots.

Specifically, the Scottish FA stated that it approached PTI to help build on its on-field achievements, and support its ‘Power of Football’ strategy – to provide a more personalised experience for fans.

Furthermore, the platform aims to fully capitalise on big event days and enable rights holders to engage and deliver to the football community year-round.

Chris Rawlings, Commercial Director at the Scottish FA, noted: “Scottish football is in the ascendancy on the pitch and we saw this as the perfect time to seek to become best in class off it. 

“The loyalty of our supporter base and the continually growing number of people playing football needs a better digital offering and we wanted to drive greater balance throughout the year by investing into this project. PTI have understood our vision and we have enjoyed working with their team as we roll out a transformative roadmap that helps us to achieve it.”

The news follows PTI’s appointment by the Premiership Rugby and United Rugby Championship, the Birmingham 2022 Commonwealth Games, Hibernian Football Club and the Queen Elizabeth Olympic Park during 2022. 

The Scottish FA will also join OakView Group and Co-op Live, the London Stadium, NEC Group, Bristol Sport & Ashton Gate and Wasps and Coventry Building Society Arena amongst PTI’s clients.

On its newest deal, Ben Wells, Chief Commercial Officer at PTI, added: “We were delighted to be approached by the Scottish FA on this brief. 

“They have one of the clearest visions for what they want to achieve that we have come across and so it’s a great opportunity to bring our respective skill sets to the partnership and help drive significant long-term value both for the Scottish FA and Scottish football more broadly. 

“We can see huge potential for helping the Scottish FA engage better, based on a better understanding of what their supporters expect.”

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