Atalanta strikes front-of-shirt sponsorship deal with Plus500
Further enhancing its football portfolio, technology platform Plus500 has struck a three-year front-of-shirt partnership with Atalanta B.C.
The deal sees Plus500 become the Serie A...
Totally Wicked extends Blackburn Rovers partnership
Blackburn Rovers has extended its sponsorship agreement with vaping firm Totally Wicked for a further year ahead of the upcoming EFL Championship season.
As a...
West Brom partners with StreamAMG to enhance WBA TV
West Bromwich Albion has signed a partnership with live video and OTT firm StreamAMG to power the newly promoted Premier League side’s WBA TV.
As...
Footstock names Chris Kamara as new brand ambassador
Former footballer and Sky Sports presenter Chris Kamara has been named as Footstock’s new brand ambassador for the 2020/21 season.
As a result of the...
US Soccer signs multi-year MLS content partnership with Bleacher Report
U.S Soccer and Bleacher Report have signed a multi-year content agreement, with the deal ‘uniting’ the sports website with the governing body and MLS.
As a...
Sorare adds the J.League to its blockchain fantasy football platform
Blockchain trading card game Sorare has enhanced its portfolio by striking a deal with Japan’s J.League, with the agreement seeing all the league’s players...
Eleven Sports Portugal secures UEFA Women’s Champions League broadcasting rights
Eleven Sports Portugal has acquired broadcast rights to the knockout rounds of the UEFA Women’s Champions League, starting with this week’s quarter finals which...
Cadbury develops Premier League portfolio with Arsenal partnership
Adding yet another club to its list of Premier League partners, Mondelēz International has struck an agreement with Arsenal FC, making Cadbury the official...
Buriram United: The benefits of building a relationship between sports...
Over the past 12 months the growing relationship between traditional sports and esports has blossomed worldwide. Sports-centric sponsors have begun to collaborate with competitive...
Southampton readies new front-of-shirt sponsor following LD Sports cancellation
Southampton Football Club’s front-of-short sponsor LD Sports has reportedly decided to cancel its three year deal with the side after just one season, according...