Soccer Aid adds Vitality to growing list of commercial partners
Soccer Aid for Unicef 2020 has announced that Vitality will once again partner with the event for a second year running.
As a result of...
AS Roma strikes Konami agreement to become PES exclusive partner
AS Roma has signed an exclusive partnership with Konami Digital Entertainment, the firm behind the football simulation game Pro Evolution Soccer (PES).
As a result...
Premier League seeks to air behind-closed-door games with 3pm blackout suspended
With Premier League matches still to be played behind-closed-doors, the FA has confirmed that the traditional Saturday 3pm TV blackout will not be imposed...
BT Sport makes UEFA Women’s Champions League Final free-to-air
BT Sport has announced that the UEFA Women’s Champions League Final on August 30 will be made available for free as part of the...
Crystal Palace extends Utilita Energy academy partnership
Crystal Palace Football Club has extended its partnership with Utilita Energy which will see the firm remain the front-of-shirt sponsor for the club's junior...
Liverpool expands Petro-Canada Lubricants deal to include HollyFrontier
Liverpool Football Club has expanded and renewed its partnership with Petro-Canada Lubricants with the new agreement including its parent company HollyFrontier to the deal.
In...
PepsiCo secures multi-layered UEFA Women’s football partnership
PepsiCo has struck a multi-year deal with UEFA Women’s football which will see the food, snack and beverage corporation become the main partner of...
Leeds United strikes ‘ground-breaking’ JD sleeve sponsorship
Leeds United has named sports fashion retailer JD as its official sleeve sponsor for the upcoming 2020/21 Premier League campaign.
The agreement has been described...
EFL agrees Sky Sports streaming partnership for non-televised matches
Following a deal with Sky Sports, the EFL will implement a flexible framework to ensure that fans of the Championship, League 1 and League...
The FA looks to ‘modernise’ the FA Cup with rebranding
The FA has unveiled its new logo for the Emirates FA Cup as the governing body wants to modernise the ‘look and feel’ of...