Brentford FC structures growth in partnership with Steelo
Brentford FC has announced a partnership with Steelo, as the structural steel fabrication company becomes the club’s official partner until the end of the...
La Liga joins DAZN’s ‘accessible and affordable’ sports line-up
DAZN has entered into an agreement to acquire the rights to broadcast 175 LaLiga matches from 2022 to 2027 - a total of five...
SPL rises effectiveness of sponsorships in ‘diverse’ collaboration
The Saudi Pro League (SPL) has announced Rise Group as its exclusive sponsorship agency, in a bid to ‘enhance and diversify’ the SPL’s sponsorship...
Burnley FC transfers AstroPay partnership to the dugouts
Burnley FC has expanded on its partnership with AstroPay as the online payments service is named the women’s team’s front of shirt sponsor.In strengthening...
Luka Modrić interacts with Galácticos fans via Olybet deal
Real Madrid CF’s Luka Modrić has signed a regional partnership online casino OlyBet in a bid to strengthen localised media campaigns and fan engagement.The...
Kevin De Bruyne named newest Therabody Athlete
Manchester City FC midfielder Kevin De Bruyne has been named as Therabody’s newest athlete after having invested in the company in February this year.The...
Arsenal FC brews Lavazza partnership in growth of women’s team
Arsenal FC has confirmed the expansion of its partnership with Italian coffee maker, Lavazza, to the Women’s team.The brand looks to provide coffee at...
49er’s enterprises finalise £400m Leeds United acquisition
The owners of San Francisco 49ers’ have announced a deal to acquire Leeds United FC for over £400 million within the next two years,...
DFB ensures ‘success story’ in Ergo sponsorship extension
The German Football Association (DFB) has announced Munich Re-owned Ergo as its official insurance partner from 1 January 2022.Building on its existing partnership, the...
Eight clubs sanctioned for overdue payments by UEFA’s CFCB Chamber
The First Chamber of the UEFA Club Financial Control Body (CFCB First Chamber) has revealed that eight clubs have been sanctioned due to non-compliance...