Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in professional sport
Sky Bet’s partnership with the English Football League (EFL), which was first established in 2013, has been described as one of the ‘most significant’...
Emirates Palace accommodates ‘collaborative’ Man City deal
Manchester City FC has formed a new partnership with Abu Dhabi-based Emirates Palace, becoming the club's luxury hotel partner.The new partnership will see the...
Ladbrokes’ Myke Foster: Winter World Cup will ‘enhance enjoyment’ of 2022...
The new year comes with a raft of new opportunities and events, with a packed sporting schedule seeing a range of popular sporting events.With...
Huddersfield Town boosts BK8 brand visibility until end of season
Huddersfield Town has named gambling firm BK8 as its official global betting partner for the remainder of the 2021/22 season.The company’s logo is set...
AC Milan builds Populous partnership in selecting architect for stadium
AC Milan, along with FC Internazionale Milano, has announced that Populous has been chosen as Architect for their new Milan stadium.Over the next weeks,...
Bundesliga extends ‘accessible and interactive’ Sportradar deal
Bundesliga International has agreed to a five-year extension of its long-term data partnership with Sportradar.As the official provider of betting and streaming rights for...
Inter Miami FC names XMANNA as first ever sleeve sponsor
Inter Miami CF has announced a partnership with software technology company XMANNA to become the club’s first-ever jersey sleeve sponsor.The multi-year collaboration also sees...
FIFA pins opportunities of women’s football growth in VISA deal
FIFA has announced Visa as the first Global FIFA women’s football partner, which comes into effect in 2023.In collaboration since 2007, the partners’ new...
Olympique de Marseille brings interaction to Asian markets with JBO
French Ligue 1 side Olympique de Marseille has extended its partnership with Just Bet Online (JBO) as the club’s official asia betting partner.The collaboration...
Oleksandr Zinchenko joins VBET as brand ambassador
Oleksandr Zinchenko, Manchester City FC and Ukraine National Team midfielder, has been named an official ambassador of betting platform VBET.The 25-year-old is the youngest...