The 2021 TotalEnergies Africa Cup of Nations (AFCON) has added Binance as an official sponsor of the tournaments, running from 9 January till 6 February, 2022 in Cameroon.
The collaboration sees the cryptocurrency exchange platform become the exclusive blockchain platform for the competitions as the brand makes its debut in African football.
Veron Mosengo-Omba, CAF’s General Secretary commented: “I am delighted to welcome Binance as an official sponsor of the AFCON tournament this year. Through this partnership with CAF, Binance will connect further with its users and the African community through football.
“CAF is ready to embrace blockchain-based technology and its impact on the future of African football development. I am certain that together with Binance, we can take African football to a new level.”
Furthermore, the enterprise will also become the official partner of the Assist of the Day/Binance Assist of the Week/Binance Assist of the Tournament, which will be promoted across CAF’s social media channels and across all six venues in five cities in the host country.
The Cup kicked off last Sunday at the Olembe Stadium in Yaounde, and it has been reported that over 160 nations will broadcast the tournament with an audience of around 300 million.
Yi He, Co-Founder, and CMO of Binance, added: “With a population of 1.2 billion Africans and the prevalence of blockchain technology & its use cases, we believe the African continent could lead the future of the blockchain industry.
“We will continue to put in our efforts in pushing the mainstream adoption of crypto so that more people can understand crypto, and understand Binance.”
The Africa Cup of Nations starts the sports calendar of the year for Africa, as Emmanuel Babalola, Binance Director for Africa, regarded football as the ‘most popular’ sport in the country.
He added: “It unites the entire continent and as the leading blockchain ecosystem, we are proud to be an official sponsor of the AFCON tournament. This corroborates our mission to take crypto mainstream across the continent.”
Last week, the Confederation of African Football (CAF) also announced a partnership with video-focused social networking service TikTok in a bid to introduce pre/ post match content, highlights and football-related challenges.
Starting this month, the collaboration sees TikTok support the TotalEnergies Africa Cup of Nations (AFCON), whilst also working alongside TotalEnergies CAF Champions League 2022 and the TotalEnergies CAF Women’s Africa Cup of Nations 2022.