Coppa Italia welcomes on board Trenitalia naming rights deal
Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.The Frecciarossa...
AC Milan ‘sets high standards’ in scoring SIRO hotel deal
AC Milan has announced a multi-year partnership with SIRO, which joins the club as its new official hotel partner. The collaboration with the innovative wellness...
Premier League seals NBC Sports media rights renewal
The Premier League has come to an agreement with NBC Sports, renewing its $2.5 billion (£2 billion) media rights contract with the US sports...
Gorillas delivers ‘fast-paced’ Paris Saint-Germain partnership
Paris Saint-Germain (PSG) has announced a multi-year partnership agreement with Gorillas which sees the ‘on-demand’ grocery delivery service become the team’s premium partner.The collaboration...
AFA adds Bybit brand to national team’s kit
The Argentine Football Association (AFA) has announced that cryptocurrency exchange platform Bybit has become a new global sponsor of Argentina’s national team in a...
Eleven Belgium scores Ligue 1 broadcasting deal
Eleven Belgium has signed an agreement to bring fans live and exclusive coverage from Ligue 1 Uber Eats for the next three seasons. The platform...
Spurs boosts fan activations in Fun88 extension deal
Tottenham Hotspur FC has announced an extension to its agreement with Fun88 - the club’s official betting partner for Asia and Latin America.The renewed...
Inter Milan powers partnership extension with A2A Energia
Inter Milan has announced that the A2A Group, through its subsidiary A2A Energia, will continue to be the team’s official energy partner for the...
Man City unlocks new regional partnership with 3Key
Manchester City FC has announced a new partnership with 3Key which will see the decentralised finance (DeFi) trading analysis and advisory technology company become...
Premier League continues to serve Panini trading card partnership
The Premier League has announced a renewal to its partnership with Panini, which prolongs the football organisation’s collectables license that was granted in 2019.The...