Rent-A-Car nets exposure in third-time UEFA sponsorship
Car rental company, Rent-A-Car, has signed a three-year extension with UEFA to sponsor the Europa League and Europa Conference League.Under the new terms, the...
DAZN CEO confirms interest in Premier League rights acquisition
Kevin Meyer, the CEO of international subscription streaming service DAZN, has reiterated his interest in acquiring media rights to the Premier League. Speaking at the...
Juventus and Parimatch reiterate partnership commitment
Juventus and international sports betting and gaming technology company Parimatch have confirmed their continued commitment to the ongoing partnership.The operator has announced its intention...
Manchester City ‘harnessing the power of football’ in WeWork deal
Manchester City, along with sister club New York City FC, have signed WeWork as the teams’ official workplace partners in a bid for success...
FC Porto links with Betano as firm secures sixth Portuguese partner
FC Porto of Portugal’s Primeira Liga has signed a betting partnership with Greek operator Betano, marking the firm’s sixth agreement with a club in...
Report: Intense bidding battle for US Premier League rights anticipated
A fierce bidding contest for the US media rights to the English Premier League is anticipated, with Comcast’s contract due to expire at the...
LaLiga partners with Socios.com in fan engagement promotion
LaLiga has announced that blockchain-driven solution Socios.com has become its new global fan engagement partner, in a bid to further engage the league’s global...
EA Sports to bring ‘unique characteristics of football’ with Seria A
EA Sports has announced its new partnership with Lega Serie A, beginning with the FIFA 22 title, which includes 14 exclusively licensed teams.In line...
Three Premier League teams ink deals with Parimatch
Three Premier League clubs - Aston Villa, Brighton and Hove Albion and Southampton - have signed agreements with sports betting tech developer Parimatch Tech.Under...
Leeds United land ‘first club to sell on TikTok’ title
In a new e-commerce partnership, Leeds United has teamed up with TikTok to become the world’s first ever football club to sell official merchandise...