AC Milan deepens crypto engagement with BitMEX deal
AC Milan has further enhanced its engagement with the cryptocurrency and blockchain space, striking a partnership with BitMEX.As a result of the multi-year agreement,...
Dutch Eredivisie forms responsible betting partnership with Holland Casino
The Netherlands top two football leagues, the Eredivisie and Keuken Kampioen Divisie, have partnered with Holland Casino, with the latter serving as the leagues’...
BT Sport enhances European football offering with Serie A coverage
BT Sport has expanded its coverage of top-flight European domestic football, incorporating Italy’s Serie A into its broadcasting portfolio. Under the terms of the three-season...
Chelsea and Parimatch ‘strive for greatness’ with new partnership
Chelsea FC has partnered with Parimatch Tech, covering the next three seasons and including branding and fan engagement opportunities.The agreement will see the firm...
Sheffield United nets new partnership with Bartercard UK
Ahead of the start of the upcoming season, Sheffield United has announced a new partnership with Bartercard UK.The collaboration means that the financial trade...
Reading FC extends ‘special relationship’ with Casumo
Reading FC has extended its partnership with online casino operator Casumo, as the company will continue to serve as an official key partner of...
Vitality clinches latest football sponsorship with West Ham United
Health insurance and investment firm Vitality has secured another sponsorship arrangement with a prominent football team, inking a deal with West Ham United FC.The...
Real Madrid and Barcelona reject CVC LaLiga stake
El Classico rivals Real Madrid and FC Barcelona have condemned the recent sale of a 10% stake in LaLiga to CVC Capital for a...
Brentford links with Hollywoodbets to ‘grow interest’ and ‘maximise returns’
Brentford FC has expanded upon its existing agreement with South African sports betting operator Hollywoodbets, with the latter gaining a front-of-shirt sponsorship deal.Hollywoodbets will...
Deportivo Alavés embraces crypto with Bitci.com deal
Spanish LaLiga club Deportivo Alavés has become the latest professional football club to embrace cryptocurrency as a means of enhancing fan engagement, striking a...