Ronaldo partners with LiveScore for ‘More Than A Score’ campaign
Sports media firm and sports update provider LiveScore has recruited Cristiano Ronaldo as part of its ‘More Than a Score’ advertising campaign.The campaign marks...
CVC secures LaLiga approval but El Clasico remain opposed
Private equity firm CVC has secured approval from 38 of the 42 club’s of Spain’s LaLiga to secure a stake in the league although...
Brentford FC links with CoinJar ahead of top-flight return
Brentford FC has made its debut in the cryptocurrency space ahead of its first Premier League match against Arsenal, linking with cryptocurrency exchange CoinJar.As...
Real Betis signs Finetwork deal in betting ban aftermath
Spanish football club Real Betis has signed a three-year sponsorship agreement with telecommunications company Finetwork.The agreement follows the dissolution of the La Liga team’s...
PSG signs LatAm-focused partnership with Playbetr
Paris Saint-Germain (PSG) has signed a sponsorship agreement with Latin American betting and gaming operator Playbetr, with a focus on branding in the region.Under...
AC Milan finds new sports betting partner in HappyBet
AC Milan has linked with sports betting operator HappyBet, naming the firm its official betting partner in the German and Austrian markets.The agreement will...
Manchester United enters ‘innovative partnership’ with Ecolab
Manchester United has signed an ‘innovative partnership’ with water, hygiene and infection prevention company Ecolab, centred around health and sustainability.As a result of the...
Everton moves forward with new stadium development
Premier League club Everton has made progress on the development of its new stadium in the Liverpool docklands.Construction of the 52,888 capacity venue is...
Five Bundesliga teams extend partnerships with bwin
Five clubs from the German Bundesliga have extended their sponsorship contracts with sports betting operator bwin for a further three seasons.As a result of...
UAF’s Referee Committee lands sponsorship with FeedConstruct
The Referee Committee of the Ukrainian Association of Football (UAF) has signed a sponsorship agreement with sports data feed provider FeedConstruct.Under the terms of...