Horizm strikes fifth football partnership with Everton
Digital inventory firm Horizm has forged its fifth agreement with an English professional football club, partnering with Everton.The deal will see the Premier League...
Roca backs Spanish national team’s Euro 2020 campaign
The Spanish national football team has signed bathroom company Roca as its newest sponsor in greater China.As part of the deal, brokered by the...
European Leagues bundles nine-league broadcast package
Continental football organisation European Leagues has initiated a Request for Proposals (RFP) to broadcasters for a bundled package including the overseas rights to nine...
Leeds United designates local sponsor as official vehicle partner
Premier League side Leeds United has named local vehicle solutions company AMT as the top-flight club’s official vehicle partner.Headquartered in West Yorkshire, AMT will...
Ronaldo and Pogba rebuff Euro 2020 sponsors
Two of the biggest stars of Euro 2020, Cristiano Ronaldo and Paul Pogba have snubbed sponsors of the tournament, removing branded drinks bottles from...
Liverpool reaches ‘huge milestone’ in Anfield redevelopment
Liverpool FC has been given the green light by the Liverpool City Council’s planning committee for the £60 million redevelopment of the Premier League...
OneFootball hits record levels of Euro 2020 brand activation
Brands have reached record levels of content, representing a 300% increase in brand activity on the OneFootball platform during the 2020 UEFA European Championships.Compared...
Club Athletico Paranaense elevates engagement with Betmotion
Brazilian football team Club Athletico Paranaense has designated online gambling and entertainment company Betmotion as its new sponsor, becoming the 15th Serie A side...
DCMS to allow 40,000 fans for UEFA Euro 2020 final
Sports fans across the UK have been given a boost after Prime Minister Boris Johnson announced that, despite the delay of ‘freedom day’, numerous...
Three Lions set BBC iPlayer record in Croatia victory
England’s slender 1-0 victory over Croatia in the Three Lions’ 2020 UEFA European Championships opener set a new record for BBC iPlayer, with the...