Brazil Betting Bill paving way for sports sponsorship activations
Federal regulation on Brazilian sports betting is on the horizon, potentially launching one of the world’s biggest gambling markets and, with that, huge opportunities...
Equal pay bonuses part of Danish FA & Hummel extension
The Danish Football Association, known as the Dansk Boldspil-Union (DBU), has agreed to extend its long tenured kit sponsorship with Hummel.
As part of the...
Bulgarian football boss Mihaylov investigated over match-fixing allegations
Bulgaria’s Prosecutor’s Office has launched an investigation against the Bulgarian Football Union (BFU) boss Borislav Mihaylov.
A statement by government officials said that the probe...
PSV Eindhoven looks to enhance cash flow management with new Ebury...
Dutch football club PSV Eindhoven has turned to Ebury's services to increase its resource management capabilities.
The fintech offers financial solutions to help SMEs with...
The FA announces Adobe as the Women’s FA Cup lead sponsor
England’s Football Association (FA) has found a new lead sponsor for the Women’s FA Cup in the form of Adobe.
The partnership will run for...
Statscore deepens presence across Polish football
Sports data provider Statscore has agreed to extend its partnership with the Polish Football Association to now cover the men’s 2. Liga, the Fortuna...
Qatar Airways keeps FIFA deal flying high with new partnership extension
A year after the last rendition of the FIFA World Cup took place in Qatar, the sport’s global governing body has unveiled a renewal...
CONMEBOL reveals 2024 Copa America Final location
The 2024 Copa America Final will be held at the Hard Rock Stadium in Miami, Florida on 14 July 2024, CONMEBOL have confirmed.
The 2024...
AC Milan CMO: How the club is enjoying a new period...
Despite a period of decline during the 2010s, AC Milan has once again found themselves at the top of Serie A and in the...
Nike commits to a decade of support for Australian football in...
Nike has extended its partnership with Football Australia for a further ten years, pushing the collaboration into its third consecutive decade.
The renewed deal serves...