Cadbury develops Premier League portfolio with Arsenal partnership
Adding yet another club to its list of Premier League partners, Mondelēz International has struck an agreement with Arsenal FC, making Cadbury the official...
Buriram United: The benefits of building a relationship between sports...
Over the past 12 months the growing relationship between traditional sports and esports has blossomed worldwide. Sports-centric sponsors have begun to collaborate with competitive...
Southampton readies new front-of-shirt sponsor following LD Sports cancellation
Southampton Football Club’s front-of-short sponsor LD Sports has reportedly decided to cancel its three year deal with the side after just one season, according...
Santos FC strikes CasadeApostas extension
Santos FC has renewed its contract with online sports betting operator CasadeApostas until the end of the Brasileirão 2020 campaign.As a result of the...
Celta Vigo and Cádiz boost sponsorship portfolio with betting partnerships
La Liga sides Celta Vigo and Cádiz FC have announced that the clubs have signed deals with betting firms Betway and Dafabet, respectively, ahead...
BT Sport agrees to broadcast remaining UEFA Women’s Champions League fixtures
BT Sport has bolstered its ‘summer of sport’ line-up by confirming that it will broadcast the remaining knockout stages of the 2019/20 UEFA Women's...
FA Cup slashes prize pool and removes replays for 2020/21 season
The Emirates FA Cup schedule has been officially confirmed for the 2020/21 season, with the domestic competition not holding any replays and featuring a...
Man City celebrates businesses with Cadbury partnership
Following in the footsteps of fellow Premier League side Chelsea, Manchester City has signed a multi-year partnership with Mondelēz International which sees Cadbury become...
Gündogan joins talent and commercial management agency KIN Partners
KIN Partners has strengthened its sports portfolio by adding Manchester City and German International footballer Ilkay Gündogan to its clientele.The partnership will see the...
Norwich City strikes three-way partnership with BADU Sports and Bidstack
Norwich City has announced a three-way alliance with in-game advertising platform Bidstack and sports education organisation BADU Sports ahead of its EFL Championship campaign.As...