Hegerberg strikes ‘historic’ endorsement deal with Nike
Lyon footballer Ada Hegerberg has signed a long-term endorsement deal with Nike worth a reported €1m, according to the Agence France-Presse (AFP) news agency.The...
EFL concludes League 1 and 2 with Coventry and Swindon crowned...
Following today’s EFL general meetings, the Sky Bet League 1 and League 2 has officially concluded with Coventry City and Rotherham United being promoted...
Sportal365 enhances video content with Dugout collaboration
Digital media company Dugout has signed a collaboration agreement with Sportal Media Group to distribute premium football video content via its new product Sportal365.Sportal365,...
Winlink takes Liverpool to court over sponsorship dispute
Sports sponsorship agency Winlink is suing Liverpool FC for a reported £1.1m regarding the Premier League side’s £15m training kit sponsorship with BetVictor.The legal dispute,...
Brøndby IF expands Hummel partnership to its esports division
Danish Superliga side Brøndby IF has expanded its deal with sportswear manufacturer Hummel to supply kits for the club's esports division.The deal will...
Everton strikes multi-year Cazoo shirt sponsorship
Everton has secured a new kit sponsorship deal with e-commerce business Cazoo, replacing SportPesa as the club’s main sponsor at the end of the...
Sevilla secures multi-year partnership with Valvoline
Sevilla has signed a multi-year partnership with lubricant firm Valvoline which sees the brand’s logo appear on the La Liga side’s shirt when Spanish football resumes on...
EFL releases full Championship fixture list ahead of 20 June resumption
The English Football League (EFL) has released a full revised fixture list for the 2019/20 Sky Bet Championship season ahead of its resumption on 20 June....
Sky Sports boosts Premier League experience with artificial crowd noises
Sky Sports has partnered with EA Sports’ FIFA to create a range of ‘team-specific’ crowd noises and chants which can be heard during Premier...
CONMEBOL President insists that “matches should be concluded on the field”
The South American Football Confederation (CONMEBOL) has assured its competitions, clubs and partners that football campaigns will be finalised on the pitch, according to...