Leeds United launches merchandise on Fanatics to enhance fan shop experience

Leeds United has formed a new retail partnership with Fanatics to launch its licensed sports merchandise on its digital sports platform. The partnership seeks to...

Riestra’s influencer controversy sparks illegal betting probe

Authorities are investigating Deportivo Riestra's inclusion of influencer Ivan "Spreen" Buhajeruk in a match, amid concerns over possible illegal betting links.Argentine top-flight club Deportivo...

Women’s football sees 24% attendance growth across Europe

Data-driven sports agency Two Circles has released a report highlighting the ongoing growth of women’s football across Europe’s top leagues.The report found that average...

Tottenham Hotspur enhances digital security with ExpressVPN

Tottenham Hotspur has signed a new two-year partnership with ExpressVPN to help bolster its digital security across all of its networks. As the official digital...

Betting data deals driving profitability for Genius Sports

The commercial value of sports data and technology continues to be laid bare by the financial performance of the various firms active in this...

MLS’ QUEST to engage the next-generation of US soccer fans

Major League Soccer (MLS) is experiencing a new growth phase, fuelled by increasing viewership, attendances and revenue, which in large part can be attributed...

Argentine football club “lack respect” by fielding influencer 

Top-flight Argentine football club Deportivo Riestra has faced criticism after fielding an influencer in a league match on Monday (11 November) to promote an...

Can Tranmere Rovers replicate the Wrexham effect with A$AP Rocky?

British football is in high demand it seems, and not just from the Premier League’s worldwide fanbase. Big name celebrities, particularly North American ones,...

DAZN brings National League action to global audiences

DAZN launched its exclusive and global coverage of the English National League System on Saturday (9 November). This launch resulted in National League TV (NLTV)...

FC Barcelona signs long-term, lucrative deal extension with Nike

After more than 25 years as partners, FC Barcelona will continue to wear Nike kits for the foreseeable future as the two entities reached...