Premier Soccer League doubles down on responsible betting
Social responsibility has become a core focus in sports betting marketing, with responsible gambling an integral part of campaigns across various markets.Earlier this week,...
WSL enlists Anomaly to significantly bolster league’s brand
The Women’s Super League (WSL) will look to create new branding opportunities to fuel fan engagement as it brings on Anomaly as its new...
Amazon Prime adds Brasileiro Serie A to growing football content
Amazon’s Prime Video will broadcast fixtures from the Brasileiro Serie A football league from next season as part of a new five-year broadcast rights...
FIFA unbundles US Women’s World Cup rights for first time
FIFA makes US history by launching the invitation to tender (ITT) for the media rights to the Women's World Cup Brazil 2027 and the...
BBC and talkSPORT extend Premier League coverage for four years
The BBC and talkSPORT have secured an extension of radio commentary rights to the Premier League for an additional four seasons.Under the renewed agreement,...
PIF makes its latest sporting play with stake in major Saudi...
The Saudi Public Investment Fund (PIF) has extended its sporting reach yet again, this time by acquiring a stake in one of the country’s...
Brazil football marred by more spot-fixing allegations
Brazil faces further integrity challenges as Flamengo's Bruno Henrique becomes a target in Operation Spot Fixing, an investigation into alleged match-fixing.The operation was launched...
Atlético Madrid keeps betting links in deal with Asian firm
Atlético Madrid has named its latest commercial partner, in a deal signalling yet another agreement between a prominent European football club and an Asian...
FC Bayern Munich to curate new digital fan initiatives with Zeotap
FC Bayern Munich has signed a new multi-year partnership with German data software solutions provider Zeotap to create new digital content strategies. The focus of...
Ligue 1 to overhaul digital content strategy in partnership with WSC...
The Ligue de Football Professional (LFP) is looking to modernise its digital content strategy across Ligue 1 and other football competitions after signing a...