The Saudi National Bank (SNB) has launched a collaboration with Mastercard that will upgrade payments for football fans in the Kingdom.
To celebrate the Mastercard-sponsored UEFA Champions League, SNB has launched a new lineup of prepaid and cashback credit cards.
Members of the new card programme can earn cashback rewards on all of their purchases, while also being eligible to win exclusive prizes like UEFA Champions League match tickets and various discounts from partnering retailers.
Adam Jones, Country General Manager, MENA Central, Mastercard, commented: “For more than 25 years, Mastercard has been connecting people to their passions through our priceless platform.
“We are delighted to join forces with our longstanding partners at SNB to bring to life consumers’ love of the beautiful game through this exciting opportunity.
“Today, we are pleased to launch a truly innovative and exciting product portfolio that delivers exceptional experience for the football enthusiasts and celebrates the great strides the Kingdom is making in this beautiful sport.”
Global football has seen a recent influx of Saudi investments, with the country drawing international eyes to its domestic league by signing players like Neymar, Benzema and Cristiano Ronaldo.
The migration of European football superstars to Saudi Arabia was even addressed at one point by UEFA’s President, who refuted any claims that this could lead to a decline in viewership numbers or a potential entry of a Saudi team into the Champions League.
However, top European football remains a hot topic in the Kingdom, with the recent SNB and Mastercard collaboration serving as evidence of that.
Saud Bajbair, Head of Retail Business Group at SNB, added: “SNB holds a prominent position as a leader in the card business, offering a wide range of products including Cashback, LAK loyalty program.
“SNB remains committed to introducing new products that align with the aspirations and vision of the country, particularly in promoting sports, youth, and wellness.
“In a groundbreaking collaboration, and through this launch, SNB and Mastercard are introducing an innovative product portfolio which marks the first of its kind in the kingdom, further demonstrating SNB’s commitment to bringing innovative opportunities to its customers.”