Leeds United and Adidas agree partnership extension following record kit sales
Leeds United will continue to wear Adidas kits for the next several years after agreeing a partnership extension agreement with the German sportswear brand. Adidas...
FIFA nets first commercial partner for stateside Club World Cup
FIFA has named its first official partner for next year’s FIFA Club World Cup by extending an agreement with a pre-existing long-term partner.Electronics firm...
Lost trust? How the Football Manager delay impacts licensing
For decades, sports fans have taken a break from the pressures of supporting their teams by immersing themselves in video games. As consoles and...
Wrexham captures “world attention” with fresh US investment
Wrexham AFC has a new minority shareholder in the form of the Allyn family after the club sold a minority share to the New...
Saudi PIF to focus on domestic Riyadh events and cut back...
The Saudi Arabia sovereign wealth fund behind some of the highest value sporting events in recent memory may be considering a change in strategy.As...
FIFA brings Arsene Wenger on board to lead new player welfare...
FIFA has appointed former Arsenal Manager Arsene Wenger as the leader of a new task force designed to protect player welfare after increasing criticism...
How Sutton Utd will harness FA Cup’s commercial power in Birmingham...
The phrase "the magic of the FA Cup" is believed to have originated around the 1888/89 season, gaining popularity when Warwick County, a non-league...
FA unveils ‘Reaching Higher’ women’s football strategy
The English Football Association (FA) has followed its continental counterpart with the publication of a long-term, tiered strategy for women’s and girls’ football.Announced this...
WSL scores “significant” £65m broadcast deal with Sky & BBC
The Women’s Super League (WSL) will remain on Sky Sports and the BBC for the next five seasons after agreeing a new broadcast deal...
Unstoppable: UEFA’s bold investment in women’s football
UEFA has revealed “Unstoppable”, a six-year plan towards a sustainable ecosystem for women's football.Launched to bolster the remarkable growth of women's football in Europe,...