Breaking down the fan data connecting Liverpool and SAS’ partnership
Liverpool Chief Commercial Officer Ben Latty, presenting at Anfield yesterday (16 June), and SAS Chief Marketing Officer Jennifer Chase, speaking to Insider Sport, revealed...
Women’s T20 World Cup 2026 sets opening-weekend record for cricket
With the men's football World Cup running alongside, cricket's showpiece is proving women's sport can command crowds, screens and rights moneyThe ICC Women's T20...
Partnership Playbook: Bale, beIN, Man Utd and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Fake Eric Trump texts reveal UFC AI integrity gaps
AI is being blamed for an incident linking Eric Trump to alleged insider messages during the White House UFC eventEric Trump’s denial of match-fixing...
Fox escapes FIFA sanction over World Cup ad-break overrun
Fox escaped FIFA sanction for overrunning ads in the World Cup opener, but stands to make up to $330m from the tournament's first in-game...
Why Man City Esports isn’t just a badging exercise
Michael Russell reveals how Man City's Rocket League rise and RLCS showing come from a decade of selective, sustainable esports investmentFootball clubs have developed...
The short-and-long-term effects of Manchester United’s new debt
Manchester United is set to repay new loans at a higher interest rate than it was previously paying back, as the club posted an...
UK government plans to strip Sport England of planning powers
Ministers’ plans would weaken the body that oversees how grassroots facilities are protected and delivered, despite promising investment in community sportThe UK government’s plan...
Royal Ascot reaches 180 territories as TV strategy shifts
HBA Media holds Royal Ascot's reach at a record 180 territories and 30 networks, but new free-to-air deals in Australia, Canada and Asia mark...
FIFA’s player transfer reform arrives with no plans for compensation
Reforms stem from Lassana Diarra’s challenge to FIFA’s transfer rules, yet he remains uncompensated for the losses the court found unlawfulAn agreement between FIFA...