Why football should prioritise cognitive ROI over commercial
Insider Sport spoke to Be Your Best CEO Andreas Olsen and Le Havre Technical Director Michael Bunel about how cognitive training technology can deliver...
Sports streaming deals: PFL, DFB back digital push
The PFL's DAZN DACH renewal and the DFB's new sports streaming service signal how sports organisations are rethinking distribution in the digital ageWithin 48...
Could LIV Golf be coming to an abrupt end?
Saudi Arabia's PIF is reported to be on the verge of pulling its backing from the breakaway tour, with executives summoned to an emergency...
Who pays for World Cup transport? FIFA rejects New Jersey claims
Mikie Sherrill says NJ Transit should not shoulder World Cup fan transport costs while FIFA is projected to generate $11bn from the 2026 tournament.New...
Italy to launch Wimbledon warm-up event after ATP licence acquisition
The Italian federation’s purchase of a Brussels-based tournament licence signals further expansion of the country’s footprint on the ATP calendar, with Milan and San...
Netflix scores Concacaf Gold Cup rights in Mexico
Netflix is disrupting Mexico's football rights market, forcing a change from traditional broadcasters to streaming platforms.Concacaf has announced a four-year deal making Netflix the...
Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Hong Kong suspends basketball betting launch over prediction market concerns
Hong Kong has paused plans to legalise basketball betting, citing concern that launching now could push more people toward illegal prediction market platformsHong Kong...
The Overlap goes all-in with The United Stand takeover
The Overlap is betting on a future where fan platforms define how football is consumed by adding The United Stand and That’s Football to...
West Brom deny PSR breach amid relegation threat
West Brom is the latest EFL Championship club to have allegedly breached Profit and Sustainability Rules, but is adamant it has complied with the...