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Newcastle United
BREAKING
Europe
Time to read: 3 min
Newcastle Utd records £73m loss for 2022/23 but commercial and media progress
January 12, 2024
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BREAKING
Latest News
Time to read: 2 min
Jerome Mazet becomes PFL MENA GM to consolidate regional position
January 12, 2024
Adidas sponsored football
BREAKING
Asia
Time to read: 2 min
Adidas set to replace Nike as Saudi ball sponsor mid-season
January 11, 2024
FA Cup sign
BREAKING
Football
Time to read: 2 min
Arsenal vs Liverpool game breaks FA Cup viewership record
January 11, 2024
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BREAKING
Europe
Time to read: 2 min
Ajax & Adidas to hit 30-year milestone in partnership extension
January 11, 2024
John Stones playing for England's football team.
BREAKING
Golf
Time to read: 3 min
Top athletes invest in TGL amid APEX’s acquisition
January 11, 2024
Horse being led out at Ascot
BREAKING
Horse Racing
Time to read: 2 min
BetMGM unveiled as new title sponsor for Ascot raceday
January 11, 2024
AFC
BREAKING
Asia
Time to read: 2 min
Sportradar secures renewal to long-running AFC integrity contract
January 11, 2024
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BREAKING
Basketball
Time to read: 2 min
LeBron James among NBA stars to feature in Netflix docuseries
January 11, 2024
Sofascore
BREAKING
Europe
Time to read: 2 min
Oddschecker and Low6 continue cooperation with WhoScored.com deal
January 11, 2024
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BREAKING
Football
Time to read: 2 min
Martin Glenn named as new Chair of the PGMOL
January 10, 2024
French bookies told to rein in marketing around Euros and Paris 2024
BREAKING
Europe
Time to read: 2 min
French bookies told to rein in marketing around Euros and Paris 2024
January 10, 2024
credit: Shutterstock
BREAKING
Latest News
Time to read: 2 min
BBC lands up to 12 Super League games in new TV deal
January 10, 2024
‘New generation is gravitating to the game’: the upward trend in women’s football
BREAKING
Fan Engagement
Time to read: 5 min
‘New generation is gravitating to the game’: the upward trend in women’s football
January 10, 2024
Feyenoord badge
BREAKING
Europe
Time to read: 2 min
Feyenoord partners with Endeavor Streaming to create ‘Feyenoord ONE’
January 10, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 2 min
Aston Villa agrees Adidas deal dropping controversial Castore kits
January 10, 2024
Tiger Woods hitting golf ball
BREAKING
Golf
Time to read: 3 min
Tiger Woods and Nike end partnership after 27 years
January 10, 2024
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BREAKING
Football
Time to read: 2 min
Corinthians and Vai de Bet seal record R$370m sponsorship deal
January 9, 2024
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BREAKING
Features
Time to read: 6 min
How Infinite Athlete & Chelsea FC are accelerating AI sports data adoption
January 9, 2024
Mo Salah playing in AFCON
BREAKING
Africa
Time to read: 3 min
Sky Sports to cover full 2024 Africa Cup of Nations tournament
January 9, 2024
Cricket player hitting ball
BREAKING
Cricket
Time to read: 2 min
UK faces risk of TV blackout for England's cricket tour of India
January 8, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 4 min
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts campaign
January 8, 2024
UFC event.
BREAKING
Latest News
Time to read: 2 min
UFC and WWE partnership teams merge to capitalise on sponsorship ventures
January 8, 2024
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026