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Europe
Time to read: 2 min
PSG will not make the Stade de France its new home
January 8, 2024
Football and Brazil flag
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Football
Time to read: 2 min
Brazilian football team Juventude signs Stake as kit sponsor
January 8, 2024
People playing on PC
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Esports
Time to read: 4 min
BLAST Premier expands ahead of 2024 season
January 5, 2024
Credit: Paddy Power
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Latest News
Time to read: 3 min
2024 PDC world championship final smashes TV and betting figures
January 5, 2024
Betsson builds up Colombia profile with Atletico Nacional deal
BREAKING
Football
Time to read: 2 min
Betsson builds up Colombia profile with Atletico Nacional deal
January 5, 2024
credit: British Basketball League
BREAKING
Basketball
Time to read: 2 min
British Basketball League adds Bally Sports to US media expansion
January 5, 2024
Chelsea Badge on Kit
BREAKING
Football
Time to read: 2 min
Chelsea announces BingX sleeve sponsorship deal
January 4, 2024
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BREAKING
Football
Time to read: 2 min
NWSL’s Portland Thorns sold to Bhathal Family for $63m
January 4, 2024
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Features & Analysis
Time to read: 5 min
Rory McIlroy admits he was 'bothered' by LIV golfers' comments after PGA switch
January 4, 2024
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BREAKING
Basketball
Time to read: 2 min
Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote
January 4, 2024
Camera filming game of football
BREAKING
Football
Time to read: 2 min
Arsenal vs Liverpool break record for most-watched EPL game in US 
January 4, 2024
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Fan Engagement
Time to read: 2 min
PWHL enters 2024 season with range of regional rights deals
January 4, 2024
PGA phone on a desk
BREAKING
Golf
Time to read: 2 min
Disruption continues as the PGA and LIV Golf merger delayed until 2024
January 3, 2024
Brazil Betting Bill paving way for sports sponsorship activations
BREAKING
Fan Engagement
Time to read: 3 min
Brazil sports betting set for 2024 after President Lula signs off
January 3, 2024
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BREAKING
Football
Time to read: 2 min
CAF & Orange extend commitment to enhancing equality in African football
January 3, 2024
BREAKING
Cricket
Time to read: 2 min
International Cricket Council extends sponsorship with Coca-Cola
January 2, 2024
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BREAKING
Features & Analysis
Time to read: 2 min
FIFA prepare for impending lawsuit from agents over new regulations
January 2, 2024
Credit: British Basketball League
BREAKING
Basketball
Time to read: 2 min
British Basketball League expands US presence with Fubo Sports
January 2, 2024
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BREAKING
Horse Racing
Time to read: 3 min
Stake launches 'Stake F1 Team' in Sauber rebrand
January 2, 2024
BREAKING
Europe
Time to read: 3 min
Nye Expekt: Navigating the tricky path of sports sponsorship regulation
December 29, 2023
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Comment
Time to read: 5 min
Sports betting can be crucial to the UFC’s LatAm growth
December 29, 2023
BREAKING
Basketball
Time to read: 3 min
Insider Insights 2023: Sports’ striving to engage the masses
December 28, 2023
BREAKING
Europe
Time to read: 8 min
Alex Frost: Finding racing’s North Star as UK Tote Group CEO
December 27, 2023
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026