F1 inks new media deal with Paramount+

Formula 1 has signed a new sponsorship deal with streaming platform Paramount+ that will create new entertainment opportunities for fans of the motorsport.  As part...

Toronto Raptors and OLG laud ‘unifying lens’ of basketball with community...

The NBA’s Toronto Raptors and the Ontario Lottery & Gaming Corporation (OLG) have come together to support six local community groups. The six organisations aim...

Betfred initiates ‘substantial investment’ into British horse racing with Epsom Downs...

Betfred has revealed that it has become the new sponsor of The Oaks and The Derby at Epsom Downs. In the latest development for British...

Chelsea FC agrees seven-year partnership with Tempus Ex

Chelsea Football Club has entered into a seven-year partnership agreement with technology sports and entertainment firm Tempus Ex Machina to help develop new and...

USGA introduces one-stop streaming hub for all tournaments 

The United States Golf Association (USGA) is bringing all of its 15 championships into a single digital streaming hub.  For the first time in USGA’s...

CBS’ football dedicated network ‘Golazo’ launches

CBS Sports’ Golazo Network has officially launched and becomes a “first-of-its-kind” football dedicated show for its US audience.  The 24 hour digital football network will...

NBA legend Charles Barkley partners with FanDuel to ‘Think Like a...

Former Phoenix Suns and Philadelphia 76ers icon Charles Barkley will star in FanDuel’s latest commercial that will be broadcast throughout the 2023 NBA Playoffs.  Being...

CBF eyes 4% betting fee for domestic Brazilian rights

As debate over Brazilian sports betting rumbles on, CBF, the Football Confederation of Brazil, has told the government to guarantee a larger % share...

DP World Tour chief Pelly ‘delighted’ over LIV court ruling 

DP World Golf Tour Chief Executive Keith Pelley has emphasised his delight at the recent victory in the legal battle against 16 players.  After the...

Kaseya replaces FTX as Miami Heat’s new arena sponsor

National Basketball Association (NBA) franchise the Miami Heat has announced a long-term partnership with IT management and security software company Kaseya as the team’s...