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AlphaTauri F1 car racing round a corner
BREAKING
Horse Racing
Time to read: 3 min
F1’s AlphaTauri confirms new team name ahead of 2024 campaign
January 24, 2024
Wilson tennis ball on a wooden bench.
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Data
Time to read: 2 min
Amer Sports announces IPO of 100 million public shares 
January 24, 2024
Trade unionism enters the ring - Boxing’s Smith bros confident of GFU’s impact on combat sports
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Boxing
Time to read: 8 min
Trade unionism enters the ring - Boxing’s Smith bros confident of GFU’s impact on combat sports
January 24, 2024
A football sat upon money (Euros)
BREAKING
Football
Time to read: 2 min
Spanish Footballers Association signs integrity partnership with DGOJ 
January 24, 2024
Lionel Messi playing for Inter Miami.
BREAKING
Football
Time to read: 2 min
Lionel Messi stars in new film to promote partnership with Bitget
January 23, 2024
Rugby ball positioned in front of TV and rugby sticks.
BREAKING
Latest News
Time to read: 3 min
RLC announces 167 live games to be shown on SuperLeague+
January 23, 2024
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Features & Analysis
Time to read: 2 min
Netflix becomes new home of WWE RAW in 10-year $5bn deal
January 23, 2024
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BREAKING
Golf
Time to read: 2 min
Sky Sports retains rights for The Open until 2028
January 23, 2024
TPV Cares and Barca Foundation holding up FC Barcelona kit to signify the new partnership.
BREAKING
Europe
Time to read: 3 min
FC Barcelona joins forces with PPDS to raise funds for vulnerable children
January 23, 2024
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BREAKING
Features & Analysis
Time to read: 3 min
European Super League official reveals 20 clubs have agreed to join
January 23, 2024
MPs argue Premier League plans ‘will not significantly reduce’ betting ad volume
BREAKING
Comment
Time to read: 6 min
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
January 23, 2024
DAZN adds third division to extended Japan J League media partnership
BREAKING
Asia
Time to read: 3 min
DAZN adds third division to extended Japan J League media partnership
January 23, 2024
TATA IPL logo on phone screen
BREAKING
Asia
Time to read: 2 min
TATA Group renews IPL sponsorship with record-breaking deal
January 22, 2024
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BREAKING
Football
Time to read: 2 min
Skoda inks new partnership with Chelsea Women’s team 
January 22, 2024
Backshot of a gamer celebrating.
BREAKING
Esports
Time to read: 2 min
BLAST Premier announces GG.BET as exclusive global betting partner
January 22, 2024
Two La Liga football players battling for the ball.
BREAKING
Europe
Time to read: 2 min
Telefónica re-purchases La Liga rights for €1.2bn
January 22, 2024
DAZN continues building up French profile with PFL rights
BREAKING
Europe
Time to read: 3 min
DAZN continues building up French profile with PFL rights
January 22, 2024
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BREAKING
Basketball
Time to read: 2 min
FIBA & TCL continue to enhance brand awareness in partnership renewal
January 19, 2024
Ascot
BREAKING
Europe
Time to read: 3 min
Ascot Racecourse and UK Tote Group renewal pool betting partnership
January 19, 2024
Ebury partners with Rangers FC in latest sports marketing move
BREAKING
Europe
Time to read: 2 min
Ebury partners with Rangers FC in latest sports marketing move
January 19, 2024
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BREAKING
Latest News
Time to read: 2 min
Ronnie O'Sullivan to feature in first Saudi snooker championship
January 19, 2024
Drinks cooler with WOW HYDRATE and West Ham United branding.
BREAKING
Football
Time to read: 2 min
West Ham United’s new hydration partnership includes a new Vice President
January 19, 2024
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BREAKING
Golf
Time to read: 2 min
U.S Integrity to monitor suspicious gambling activity on LIV Golf bets
January 19, 2024
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026