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partnership playbook
BREAKING
Basketball
Time to read: 5 min
Partnership playbook: Amex, P&G, Pepsi, WHOOP, and more
April 8, 2026
Zurich, Switzerland - May 2017: at the entrance to FIFA Headquarters, Netflix deal
BREAKING
Football
Time to read: 4 min
Meet FIFA’s new prediction partner that's yet to launch
April 7, 2026
BREAKING
Football
Time to read: 3 min
Brazil’s latest attempts to stamp out match-fixing 
April 7, 2026
Insider Sport's top stories for q1 2026
BREAKING
Fan Engagement
Time to read: 4 min
Insider Sport's Q1 review: The stories shaping the industry in 2026 so far
April 7, 2026
BREAKING
Features
Time to read: 6 min
Sideline Moves: RFL names panel to find next England boss
April 3, 2026
UEFA to freeze price of tickets at Euro 2028
BREAKING
Comment
Time to read: 4 min
UEFA's Euro 2028 to freeze ticket prices in dynamic pricing rebuke
April 2, 2026
Chelsea FC record highes pre-tax losses in Premier League history
BREAKING
Financial Results
Time to read: 5 min
What led Chelsea FC to post the biggest pre-tax loss in Premier League history?
April 2, 2026
BREAKING
Features
Time to read: 8 min
Q&A: Why Pentathlon swapped horses for obstacles ahead of LA28
April 2, 2026
Newcastle United
BREAKING
Financial Results
Time to read: 4 min
Newcastle United's £133m stadium sale clears PSR but UEFA scrutiny looms
April 1, 2026
BREAKING
Boxing
Time to read: 4 min
Sky Sports backs Jake Paul’s new women’s boxing promotion
April 1, 2026
MANCHESTER, UK, 11TH FEBRUARY 2023: ITV building at Media City UK.
BREAKING
Advertisement
Time to read: 4 min
ITV drops plans for in-games ads for 2026 World Cup 
March 31, 2026
NFL dispute with NFLRA
BREAKING
Latest News
Time to read: 4 min
NFL moves to hire replacement refs as CBA talks collapse
March 30, 2026
BREAKING
Football
Time to read: 4 min
FIFA’s consolidated sponsorship programme to break records this summer
March 30, 2026
Suzuka Circuit, Mie, Japan. 6.April.2025; Oscar Piastri of Australia and McLaren F1 Team during Formula One Japanese Grand Prix.
BREAKING
Integrity
Time to read: 4 min
FIA launches 2026 rule review following Ollie Bearman crash
March 30, 2026
FIFA confirms new rules to be adopted at World Cup 2026.
BREAKING
Football
Time to read: 3 min
FIFA confirms five new World Cup 2026 rules to cut time-wasting
March 27, 2026
Sideline Moves: Mbappe becomes ambassador of On
BREAKING
Features
Time to read: 5 min
Sideline Moves: Marc Watson exits DAZN to lead Deltatre
March 27, 2026
SAKHIR, BAHRAIN - February 12, 2026: Nico Hulkenberg, from Germany competes for Audi Revolut F1 Team, . The build up for the 2026 Formula 1 Winter Testing
BREAKING
Interviews
Time to read: 7 min
Q&A: How Audi F1 and bp are tackling the 2026 fuel rules
March 27, 2026
KSI, new minority owner of Dagenham & Redbridge also used to freature in Baller League
BREAKING
Broadcasting
Time to read: 5 min
Is Dagenham following the Wrexham playbook with KSI?
March 26, 2026
SBC Charity Boxing
BREAKING
Boxing
Time to read: 3 min
SBC to stream charity boxing event as industry steps into the ring
March 26, 2026
WNBA
BREAKING
Basketball
Time to read: 3 min
WNBA expansion draft to redistribute talent across new franchises
March 26, 2026
Image of Lando Norris with Allwyn logo on his race suit
BREAKING
Latest News
Time to read: 3 min
Formula 1 extends Allwyn partnership with fan engagement focus
March 26, 2026
2025 Philadelphia Grand Slam Track
BREAKING
Athletics
Time to read: 4 min
Ex-Olympian Michael Johnson to settle debts from GST bankruptcy
March 25, 2026
UEFA winners
BREAKING
Broadcasting
Time to read: 3 min
UEFA is the latest to go direct to consumer, but is it worth it? 
March 25, 2026
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026