NFL star Kamara named first NASCAR Engagement Advisor
National Football League (NFL) star Alvin Kamara has been appointed as NASCAR’s first Growth and Engagement Advisor.
In his new role, the New Orleans Saints...
Tokyo 2020 caps spectator limit at 10,000 with sponsors exempt
Crowds at the upcoming Tokyo 2020 Olympic Games have been capped at 50%, up to a maximum of 10,000 people at all venues, it...
England and Scotland stalemate becomes ITV’s most-watched Euro 2020 match
England’s goalless draw against fierce rivals Scotland in the 2020 UEFA European Championships became the most-watched match of the tournament so far on ITV.
ITV’s...
Euro 2020 sponsors seeking UK quarantine exemption
Sponsors of the 2020 UEFA European Championships could be allowed to evade quarantine restrictions in the UK to attend the final matches of the...
Palmeiras enlists Dafabet as first sports betting partner
Online betting company Dafabet has inked a sponsorship deal with Brazilian club Palmeiras, becoming the team’s first-ever official sports betting partner.
Under the terms of...
Cheltenham Festival prepares to add fifth day from 2023
The Jockey Club is lining up an expansion of the Cheltenham Festival from 2023 onwards, with plans to include a fifth day of the...
DAZN bolsters rights portfolio with AFC Champions League
Digital sports streaming service DAZN has struck a new media rights agreement with the Asian Football Confederation (AFC) in Japan, covering the next eight...
Tennis Australia appoints Cedric Cornelis to manage commercial programme
Tennis Australia has hired Cedric Cornelis as the governing body’s new Chief Commercial Officer.
As part of his new role, Cornelis will manage the commercial...
Manchester United posts £21.6m loss for first three months of 2021
Manchester United posted a £21.6 million loss in the first three months of 2021 as the COVID-19 pandemic meant fans were unable to attend...
PDC inks Manscaped sponsorship tie-up
The Professional Darts Corporation (PDC) has formed a partnership with men’s grooming and hygiene brand, Manscaped.
As part of the deal, the PDC has designated...