Sheffield United announces CFI as new front-of-shirt sponsor
Upon the club's return to the Premier League, Sheffield United has announced a “significant commercial partnership” with global multi-asset broker CFI Financial Group.The Dubai-based...
DAZN makes football broadcasting play with Saudi Arabia
DAZN has reportedly acquired the rights to the Saudi Pro League, making its anticipated splash in the UK football broadcasting market.Consequently, every game from...
Discussion to be held over new football time rules after early...
After the English Football League (EFL) and Community Shield games kicked off the English football season last weekend, the introduction of new time rules...
Jevgenijs ‘The Hurricane’ Aleksejevs links with Slotsjudge
Slotsjudge has confirmed a new sponsorship deal to enhance brand visibility, signing Latvian boxer Jevgenijs ‘The Hurricane’ Aleksejevs.Currently competing in the Spanish middleweight division, The Hurricane...
BHA begins new anti-doping trials to keep racing “safe, clean and...
The British Horseracing Authority (BHA) will begin new trials of its anti-doping measures to help keep the sport as clean and fair as possible. The...
VFB Stuttgart nets new collaboration with Winamax
Winamax has announced its debut sponsorship in the Bundesliga through a new partnership with VfB Stuttgart.The deal marks the French online gambling firm’s first...
Report: Atletico Madrid closing in on Riyadh Air sponsorship
Atletico Madrid are reportedly on the verge of agreeing to a new sponsorship deal with Riyadh Air, making the Saudi airline the La Liga...
Betway enhances tennis visibility sponsoring National Bank Open
Online betting and gaming brand Betway has announced the addition of the National Bank Open to its portfolio of global tennis sponsorships, becoming the...
Entain: How the ‘Wrexham Effect’ exploded football bets in the US
As Wrexham AFC prepare for a long-awaited return to the EFL League Two this weekend, Entain reveals how the ‘Wrexham Effect’ has had a...
Hollywoodbets lands new Rugby Union collaboration
Hollywoodbets has been confirmed as the title sponsor of South African Rugby Union team, The Sharks.The pair have grown the collaboration – which originally started in 2019 –...