OKTAGON MMA secures ‘landmark broadcast deal’ with Channel 4
European MMA promotion OKTAGON MMA has announced a landmark broadcasting partnership with Channel 4 in the UK. As part of the deal, all OKTAGON MMA...
Newcastle United and Adidas reunite for the first time in over...
From the 2024-25 season onwards, Adidas will become the official kit partner of Newcastle United for the first time since 2010. The news was revealed...
Genius Sports extends collaboration with Brazilian Basketball
Genius Sports has extended its agreement with Brazil’s National Basketball League (LNB) continuing as exclusive official data and integrity partner, for the new season.The...
Report: PFL edges closer to Bellator acquisition
The Professional Fighters League (PFL) is in reported talks with fellow MMA promotion Bellator over a potential acquisition.The deal, according to Front Office Sports,...
Hisense dials in to EURO 2024 extension
The 2024 European Championship is beginning to build a portfolio of partners, with Hisense announced as an official sponsor.It will mark the third consecutive...
Giannis Antetokounmpo invests in TGL’s LAGC to ‘shape the future’ of...
NBA Champion and two-time MVP Giannis Antetokounmpo and his three brothers have become the latest investors in the TGL’s Los Angeles Golf Club (LAGC). The...
Viacom18 parts with $721m to secure Indian cricket rights
Mumbai-based media group Viacom18 has signed a five-year deal with the Board of Control for Cricket in India (BCCI) for the TV and digital...
Arsenal announces new collaboration with Betway
Betway has been announced as the official global betting partner of Arsenal, as the Gunners prepare for a return to the Champions League.The multi-year agreement...
UEFA’s President Ceferin: Saudi Arabia no threat to European football
Amid the Saudi Pro League’s (SPL) ongoing spree of attracting some of the biggest talents in football, UEFA President Aleksander Ceferin has expressed confidence...
Burnley FC continues to expand sponsorship portfolio with Web3 venture
Burnley FC has continued the expansion of its portfolio of partners, announcing a new collaboration with Web3 financial platform Uphold.As a result of the...