Adidas and Benfica take kit alliance beyond three-decade mark
German sporting goods manufacturer Adidas has extended its kit agreement with Portuguese giant Benfica for a further six years, taking the pact until the...
Sponsorship shakeup as gambling industry sees deals halve
Recent figures from Caytoo have shown significant changes in sponsorship industry trends, as the betting and gambling sector loses its top-spot held two years...
Polish second division to continue leveraging ‘vital statistics’ from Statscore
The Fortuna 1. Liga, the Polish second division football league, has renewed its partnership with Statscore, continuing to utilise the firm’s services to access...
Detroit City FC names GNOG as online gaming partner
National Independent Soccer Association club Detroit City FC has inked a partnership with Golden Nugget Online Gaming (GNOG).
As a result of the tie-up, Detroit...
TikTok finalises Wrexham AFC shirt sponsorship
Social media platform TikTok has inked a shirt sponsorship agreement with National League football club Wrexham AFC.
The sponsorship, which will see TikTok’s logo appear...
DAZN and YouTube to stream UWCL in ‘landmark’ broadcast arrangement
Sports streaming service DAZN has been awarded the global broadcast rights to the UEFA Women’s Champions League and host broadcaster status for the next...
WNBA’s Phoenix Mercury inks ‘largest team sponsorship’ with Bally’s
Bally’s Corporation has partnered with Women’s National Basketball Association (WNBA) franchise, Phoenix Mercury Basketball, marking the company’s first gaming access deal with a professional...
Brentford signs up The Turmeric Co in season-long sponsorship
Newly promoted Premier League club Brentford has penned a season-long partnership with The Turmeric Co.
Marking the West London side’s first season in the top-flight...
BBC attracts 20.6 million record audience as England progress in Euro...
England’s historic victory over Germany in the last-16 knockout stages of the 2020 UEFA European Championships drew in a record UK audience of the...
UEFA to allow sleeve sponsors in club competitions
UEFA will allow teams competing in its club competitions to wear sleeve sponsors from next season, under the amended rules outlined by the European...