McLaren Racing explores NFT expansion with Tezos
McLaren Racing has selected Tezos as the team’s official technical partner in a new multi-year technical partnership across Formula One, INDYCAR and esports.
Through the...
Horizm strikes fifth football partnership with Everton
Digital inventory firm Horizm has forged its fifth agreement with an English professional football club, partnering with Everton.
The deal will see the Premier League...
Roca backs Spanish national team’s Euro 2020 campaign
The Spanish national football team has signed bathroom company Roca as its newest sponsor in greater China.
As part of the deal, brokered by the...
Tokyo 2020 Olympics could accommodate 10,000 spectators
The Japanese government will allow up to 10,000 spectators at the rescheduled Tokyo 2020 Olympic Games as it prepares to lift the COVID-19 state...
Spark Sport becomes first RLWC international broadcaster
Telecommunications company Spark Sport has acquired the exclusive rights in New Zealand for the 2021 Rugby League World Cup (RLWC2021), marking the broadcaster’s first...
WBSS announces first women’s super-featherweight tournament
World Boxing Super Series (WBSS) has announced the launch of its first-ever women’s tournament, ahead of the third season.
Since its inception in 2017, the...
European Leagues bundles nine-league broadcast package
Continental football organisation European Leagues has initiated a Request for Proposals (RFP) to broadcasters for a bundled package including the overseas rights to nine...
AFFL signs LSports exclusive data deal
The American Flag Football League (AFFL) has selected LSports as its official data partner in a deal brokered by SCCG Management.
The five-year, exclusive data...
Leeds United designates local sponsor as official vehicle partner
Premier League side Leeds United has named local vehicle solutions company AMT as the top-flight club’s official vehicle partner.
Headquartered in West Yorkshire, AMT will...
Ronaldo and Pogba rebuff Euro 2020 sponsors
Two of the biggest stars of Euro 2020, Cristiano Ronaldo and Paul Pogba have snubbed sponsors of the tournament, removing branded drinks bottles from...