U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
U.S. Soccer has scored a major long-term partnership with Coca-Cola, ahead of a busy period of fixtures.The deal will focus on developing the US...
British Racing School looks to the future with Horseracing Development Programme
The British Racing School in Newmarket has initiated the 2023 British Horseracing Development Programme for people looking to build a career in racing. A 17-person...
iGaming Daily: Regulatory framework can have positive impact on Brazilian sponsorships
Much anticipated regulatory framework for the Brazilian gambling sector is set to evolve how the country looks at sports sponsorships, according to the iGamingDaily...
F1 returns to China for 2024 rescheduled race calendar
China is set to host its first F1 grand prix in five years after the racing organisation confirmed the country’s inclusion in the 2024...
LIV Golf to broadcast in airports through new ReachTV deal
North American golf fans will now be able to watch LIV Golf tournament coverage in over 2,500 airports due to a non-exclusive deal with...
UFC touches gloves with bet365 for a third consecutive year
UFC has extended its partnership with online sports betting firm bet365 for a third consecutive year in the UK and Ireland. As part of the...
Report: FA Cup set for significant change
The entire structure of the FA Cup could be upended under proposals seen by the Daily Mail, with early rounds set to be played...
The esports report – NAVI and Team Vitality to showcase new...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at the upcoming...
La Liga signs “revolutionary” five-year deal with EA
La Liga has kicked off a “new era” by partnering with video game company Electronic Arts (EA) which will entail a major brand evolution...
Blackpool FC names LeoVegas as new front-of-shirt sponsor
Blackpool FC has signed a new front-of-shirt sponsorship deal with LeoVegas Group ahead of the 2023/24 season. As the club’s new Principal Partner, LeoVegas will...