Football media company Dugout has announced the launch of its own live-stream broadcast offering, ‘Dugout Live‘ providing behind-the-scenes and esports content to its global publishers.

The live-streams will feature pre and post-match interviews, live action from the training ground and off-field activities as well as esports offerings. Moreover, live-streams from Dugout’s partner clubs, federations and leagues, will complement the company’s existing and extensive archive video library.

Dugout Chairman and Co-founder, Elliot Richardson, stated: “We have been looking to launch our live-stream offering for some time and we believe now is the perfect opportunity. In recent months we have kept football fans connected through our extensive library of high-quality football footage and, as football returns, we now have the opportunity to bring fans closer to the on-field action. 

“Whether this is live-footage of clubs training or clips from players’ daily lives off the pitch, we will be working closely with our clubs and publishing partners to share a new and innovative live broadcast offering.”

The club-owned firm’s new live-stream offering continues to develop and enhance its publisher network in creating more fan experiences combining Dugout’s video library and now live content with their editorial pieces.

Dugout’s inaugural live-stream events was Manchester City’s esports charity tournament featuring players such as Sergio Agüero, Oleksandr Zinchenko, Georgia Stanway and Ellie Roebuck alongside FIFA competitors Ryan Pessoa, Shellzz and FaZe Tass. The event was the first of its kind to be streamed across Dugout’s publishing partners worldwide which included The Independent, Corriere Dello Sport, WP Media, Tuttosport, and Football Tribe.

Richardson added: “Esports continues to command increasing amounts of popularity with engagement rates rapidly increasing and this is an area we will be expanding through our new live-stream offering. Our launch event with Manchester City was streamed by millions globally and justified our decision to introduce a new innovative aspect to our business.”

Additionally, prior to the announcement Dugout also tested its football streaming capabilities by airing live content of Arsenal’s pre-match build up ahead of their match against Manchester City ahead of their Premier League return. 

Dugout is co-owned by some of the world’s largest clubs, including Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, and Real Madrid among others, meaning that the firm could potentially already have a long list of potential content available to live-stream.

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