PGA Tour and Peacock to launch second-screen betting broadcast

The PGA Tour and the NBC network’s Peacock sports streaming channel will debut a second-screen betting broadcast in 2021. Australian betting operator PointsBet is also...

McGregor dominates social rankings despite first career KO

Conor McGregor’s return from retirement at UFC 257 at the weekend garnered 22.7 million engagements, according to new statistics released by Nielsen Sports. Although the...

Konami inks AFC licensing rights and sponsorship agreement

Konami has secured the global sponsorship and licensing rights for the Asian Football Confederation’s (AFC) 2021/24 cycle in an agreement brokered by Football Marketing...

Sky NZ pens ARG and SMAC broadcasting rights deals

Sky NZ will bring Australian motorsports to the television screens of New Zealand motor racing fans as part of a new agreement. The deal with...

The Premier League’s most obscure partnerships of 2020/21

From mattress manufacturers to pillow partners, the Premier League has it all this season. The 20 clubs across the top tier have certainly thought...

Belarus capital loses 2021 UIPM World Championships

Belarus has lost the International Modern Pentathlon Union's (UIPM) 2021 Pentathlon and Laser Run World Championships, after the governing body’s executive board removed the hosting rights...

Jenson Button launches Extreme E team ahead of inaugural season

Former Formula One champion, Jenson Button, will compete in the upcoming Extreme E racing series for his newly launched team. The 41-year-old’s JBXE becomes the...

Shaquille O’Neal recruited by PointsBet in Brand Ambassador role

American basketball legend Shaquille O’Neal has become the latest sports personality to join Australian operator PointsBet as a Brand Ambassador. The agreement will see O’Neal,...

NFL’s 49ers acquires increased ownership stake in Leeds United

The San Francisco 49ers has increased its ownership stake in Premier League club Leeds United to 37%. Paraag Marathe, President of 49ers Enterprises, the investment...

NBC announces closure of NBC Sports Network by end of 2021

NBCUniversal has confirmed it will shut down the NBC Sports Network (NBCSN) by the end of 2021. The majority of the media giant’s sports content...