ICC pursues the sport’s sustainability journey with Aramco
The International Cricket Council (ICC) has announced a deal with integrated energy and chemicals company, Aramco.The firm will sponsor all major men’s and women’s...
S.S. Lazio enhances Planetwin365 partnership for 2022/23 season
The Lazio women’s football team has signed an expanded sponsorship agreement with Planetwin365 for the 2022/2023 season. The SKS365-owned brand will have its brand inserted...
UFC Fight Pass introduces ‘VR views of all the action’ with...
UFC Fight Pass will be delivering live and on-demand MMA events in VR via Meta’s Horizon Worlds - an immersive social experience app.Available for...
Horse racing needs renewed leadership and professionalism – Barry Hearn
After a difficult period during the pandemic, horse racing is still striving to maintain consumer interest, although betting engagement with the sport remains high...
FIFA World launched with Roblox to create ‘truly inclusive and fun...
FIFA has announced a partnership with online game platform Roblox to offer free-to-play access to FIFA World.A virtual environment that aims to ‘celebrate the...
EFL in talks over booting 3pm Saturday television blackout
The EFL is looking at ending the 3pm Saturday television blackout, meaning that all football matches in the 2024-25 season would be available for...
Premier Greyhound Racing bolsters animal welfare credentials
Premier Greyhound Racing - a joint venture between Entain and the Arena Racing Company - has announced Clarissa Baldwin as a Non-Executive DirectorLooking to...
Football data conflict settled between Genius Sports and Sportradar
Sportradar and Genius Sports have settled their long-running dispute on the data collection and distribution rights of English and Scottish football.Yesterday the sportstech rivals confirmed that they...
Everest Race Day renamed under ATC’s extended Tabcorp deal
The Australian Turf Club has entered into an extended three-year partnership with Tabcorp (TAB), which will be the new title sponsor of its (ATC)...
NNB introduces educational content with Sportsbet.io
The Novo Basquete Brasil (NNB), the national basketball league of Brazil, has agreed to a partnership with international sports betting brand, Sportsbet.io. Under the terms...