UEFA and bwin launch fan-led ads across European territories
In UEFA’s partnership with Bwin, the pair have announced a ‘Love Knows No Boundaries’ ‘fan-led’ campaign which will go live in its seven key...
ETTU places integrity as its ‘top priority’ with Sportradar
The European Table Tennis Union (ETTU) and Sportradar Integrity Services has formed a partnership to oversee match safeguarding across the body’s events.The deal sees...
Dean Akinjobi, Football Media: Brand loyalty as the key to long...
As the 2022/23 WSL season gets underway, commercial interest in women’s football is at an all time high following a hugely successful UEFA Women’s...
RacingTV to leverage 2mee’s direct human messaging system
Seeking a means to better promote its live betting offers, RacingTV has struck a partnership with ‘direct human messaging’ platform 2mee.The company has produced...
Saudi Arabia leads Greece and Egypt in bid for 2030 World...
Media reports suggest that Saudi Arabia is due to make a joint bid for the 2030 World Cup, alongside Greece and Egypt. According to The...
Royal funeral prompts BHA to make further racing fixture amendments
All UK horse racing on 19 September has been postponed as a mark of respect due to the funeral of Her Majesty Elizabeth II...
NBA pursues enhanced fan interactions via Sorare deal
Sorare has added another major sports tournament to its expanding partner portfolio, signing an agreement with the NBA, as well as with the National...
Laureus’ Spirit of Sport to show insights of ‘high profile talent’
Laureus has launched a new digital-first content series - Spirit of Sport - aiming to give global audiences content from some of the world’s...
UK Racing praises Elizabeth II as ‘greatest and most influential supporter’
UK Racing is mourning Queen Elizabeth II’s death, demonstrating the organisation's respect for Her Majesty as well as decades of industry support.Once recognised as...
Tournaments and fixtures postponed as sports pay tribute to Elizabeth II
Following yesterday's news of the passing of Queen Elizabeth II, a significant number of sporting organisations across the country continue to pay their respects.The...