Formula E continues low-carbon commitment with DHL deal
Formula E has extended its partnership with delivery service DHL in a bid to promote e-mobility, smart cities and low-carbon lifestyles.The collaboration sees the...
Serie A seizes digital market opportunities in Socios.com deal
Serie A has agreed a partnership with cryptocurrency platform Socios.com which will become the official partner of the Italian league.Activated tonight after the Inter...
Sports’ ties with betting industry faces fan criticism in Germany
The prevalence of sports betting sponsorships, advertising arrangements and general media exposure has been questioned by a German football supporters’ ‘fan alliance’, Unsere Kurve...
Nicholas Horbaczewski: DRL crypto deal takes competition to ‘whole new dimension’
As the sports industry is beginning to grow engagement through cryptocurrency and NFTs, drone racing is also attracting attention as an emerging sector through...
FA finalises TV rights to stop bookmakers’ FA Cup broadcasts
The Football Association (FA) has announced that it is stopping bookmakers from streaming any live FA Cup matches, as the governing body finalises the...
Edison joins WNBA as first official Chief Growth Officer
The Women’s National Basketball Association (WNBA) has appointed Colie Edison as the league’s first-ever Chief Growth Officer, as of 31 January, 2022.Based in the...
World Rugby appoints new Chief Operating Officer in global growth plans
World Rugby has positioned Charlotte Samuelson as the organisation's Chief Operating Officer in line with delivering an ‘ambitious’ new strategic plan.Joining the World Rugby...
Team Spirit extends Parimatch deal to cover 2022
Esports organisation Team Spirit has updated and renewed its partnership with Ukrainian sports betting operator Parimatch Tech, with content creation and sponsorship caveas.The renewal,...
AFCON embraces blockchain technology in Binance deal
The 2021 TotalEnergies Africa Cup of Nations (AFCON) has added Binance as an official sponsor of the tournaments, running from 9 January till 6...
PDC hits eight sponsorship deals from Cazoo
The Professional Darts Corporation (PDC) has announced online car retailer Cazoo as the latest sponsor of the World Darts Championship, the UK Open, Players...