Unibet enters motorsport with NASCAR Stewart-Haas Racing tie-up
Kindred Group-owned Unibet has formed a partnership with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick, representing the betting brand’s first US motorsports...
SC Corinthians joins Socios.com fan engagement platform
Campeonato Brasileiro Série A team SC Corinthians is set to launch a Fan Token on the direct-to-consumer Socios.com platform via a partnership with Chiliz.As...
Liverpool unlocks new sponsorship category with Kodansha
Liverpool FC has named Japanese publisher Kodansha as the Premier League club’s new official publications partner.Focusing on community, Kodansha - a publisher of television...
NRL and Sky New Zealand ink long-term rights renewal
The Australian Rugby League Commission (ARLC) and pay-television broadcaster Sky New Zealand have extended their National Rugby League (NRL) broadcast arrangement until 2027.As part...
Betway launches Olympic-themed esports challenges
Online sports betting operator Betway has launched a range of Olympic-themed Counter-Strike: Global Offensive (CS:GO) challenges, in cooperation with Blast Premier.An extension of Betway’s...
GBGB reports strong animal welfare progress despite lockdown
The Greyhound Board of Great Britain (GBGB) has reaffirmed its commitment to animal welfare, reporting on the further success of the Greyhound Commitment.Launched in...
Premier Sports secures multi-territory Lions tour rights in Asia
Premier Sports has netted the exclusive rights to the 2021 British and Irish Lions’ rugby union tour across multiple Asian territories.In total, the Dublin-based...
Betsul signs on as Sport Club Internacional sponsor
Brazilian football club Sport Club Internacional has partnered with South American sports betting platform, Betsul.Under the terms of the agreement, the Betsul brand will...
Entain elevates fan engagement with multi-sports club VR experience
Entain has created a ‘first of its kind’ virtual reality (VR) ‘sports club’ entertainment experience.The VR experience will also enable customers to live stream...
Aston Villa enlists OB Sports as new sleeve sponsor
Premier League club Aston Villa has designated OB Sports as a new principal partner and new exclusive official sleeve partner.Under the terms of the...