Liverpool to develop South Asian strategy
European Champion Liverpool FC has partnered with Dream Theatre, a brand management and licensing agency, to develop its merchandise business strategy across South Asia.The...
MLS championship match returns to ABC
Major League Soccer’s (MLS) championship match will return to the ABC Television Network for the first time in over 10 years.The event, which will...
Eintracht Frankfurt drives on with Nexen
Bundesliga football club Eintracht Frankfurt has announced a three year partnership extension with Nexen Tire.Nexen, a tyre manufacturer from South Korea, has been partnered...
CPL strengthens principal partnership with Hero MotorCorp
The Caribbean Premier League (CPL) has extended its partnership with Hero MotorCorp Limited.The three year extension sees the motorcycle and scooter manufacturer continue as...
ITV looks to extend Ascot Racecourse partnership
Ascot Racecourse is reportedly in talks with ITV over plans to potentially extend their current partnership by a further three years, with bookmakers, punters and sponsors all...
FC Barcelona unites with Cupra for next five seasons
Spanish champions, FC Barcelona has united with Cupra for the next five season.Seat’s sports car brand will become the new official automotive and mobility...
The USL nets ESPN extension
The United Soccer League (USL) has penned a new three-year rights agreement with ESPN.The agreement features broadcasting of the USL Championship and League One...
Barcelona confirmed in record breaking F1 season
Formula 1 has confirmed that the Spanish Grand Prix will remain at the Circuit de Barcelona-Catalunya for next year's record breaking F1 schedule.The future...
AS Roma unveils new partnership with AWCBET.com
AS Roma has expanded its portfolio of partners, announcing a new deal with Asian betting firm, AWCBET.com.The firm will become the club’s official regional betting partner...
Bury FC expelled from the Football League
Bury FC, one of England’s oldest football clubs, has been expelled from the Football League after 125 years of membership.The EFL Board cited the...