Spanish champions, FC Barcelona has united with Cupra for the next five season.
Seat’s sports car brand will become the new official automotive and mobility partner of the club, in a strategic alliance that aims to utilise unique activitions to expand upon traditional sponsorship arrangements.
FC Barcelona president, Josep Maria Bartomeu commented on the new collaboration: “We celebrate the incorporation of Cupra as FC Barcelona’s new Official Automotive and Mobility Partner. We are beginning a new journey together, based on shared values such as high standards, passion, ambition and teamwork.
“This innovative alliance will allow us to offer unique experiences to our fans around the world, through which we will also have the opportunity to collaborate in the development of new solutions that contribute to an improvement in urban mobility.”
Confirming the deal, Bartomeu met with Luca de Meo, SEAT President and Chairman of the Board of Cupra, at the Camp Nou before the club’s opening home game of the season, which saw the Spanish champions cruise to a 5-2 victory over Real Betis.
Luca de Meo, SEAT President and Chairman of the Board of Cupra added on the deal: “This innovative alliance with one of the world’s greatest football clubs shows our strong commitment to the Cupra brand and the future of mobility in Barcelona. Furthermore, partnering with a universal institution such as FC Barcelona with a fanbase of over 340 million will support our globalisation strategy.”
The agreement includes a Cupra VIP Room at the Camp Nou for every FC Barcelona home game, and brand visibility in the stadium facilities. Plans are in place to install an ephemeral space, to be decided together, in the exterior of the stadium to allow Barca fans to learn about the brand.
Barcelona’s defence of the La Liga title continues this weekend, as the club travels to Osasuna, in the final round of fixtures before the international break.