JBD Sports: Celebrities and sponsorship remain key in sports promotion
JBD Sports has been promoting and organising televised sporting events for over 20 years now. The firm has overseen events hosted at such treasured...
Atalanta announces stadium naming rights deal with Gewiss
Champions League chasing Serie A side, Atalanta has announced a new stadium naming rights deal with energy and lighting products manufacturer, Gewiss.The newly announced...
MLS extends “highly effective” Twitter partnership
Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...
Raheem Sterling awarded Integrity and Impact accolade
Manchester City and England forward Raheem Sterling has been awarded the Integrity and Impact Award at this year's BT Sport Industry Awards.The honour recognised...
How England’s success has accelerated the growth of women’s football
However long overdue it may be, the world of women’s football has experienced some unprecedented growth in recent years.Increased global exposure for the sport,...
“One of the best sponsorships we ever do” – Betfred extends...
Bookmaker Betfred will continue as title sponsor of the World Snooker Championship until at least 2021 after World Snooker Chairman Barry Hearn and Betfred...
Chinese FA and FIFA kick off development partnership
FIFA has disclosed that it has signed a Memorandum of Understanding (MoU) with the Chinese Football Association (CFA) which will help boost football development...
PGA Tour and Wells Fargo drive the green with sponsorship extension
The PGA TOUR has announced that Wells Fargo has extended its sponsorship of the Wells Fargo Championship through to 2024 after signing a five-year...
Spanish FA approves domestic cup changes with possible Saudi Arabia move
The Spanish FA (RFEF) have announced the approval of proposed format changes to the Copa del Rey and Spanish Super Cup for the 2019-20...
Match point for OPPO with Wimbledon smartphone partnership
Chinese electronics and mobile communications OPPO has disclosed a new partnership with the All England Lawn Tennis Club (AELTC).As part of the partnership, the...