BoyleSports backs Irish football with Shamrock Rovers partnership
Airtricity Premier Division side Shamrock Rovers F.C. has announced a new partnership with Ireland’s largest independent bookmaker, BoyleSports.It means the firm will take over as...
Beşiktaş unites with Wirecard to kick-off new mobile wallet
Beşiktaş JK has launched its latest version of the club’s mobile app, which includes a new integrated mobile wallet, powered by digital financial technology...
Nike steps into esports with LPL partnership
Nike China has united with the Chinese League of Legends Pro League (LPL), to confirm a four-year partnership that will see Nike become the...
The European Tour confirms Betfred as title sponsor of British Masters
The European Tour has announced UK betting operator Betfred as the new title sponsor of the British Masters.
The agreement, for an initial two years,...
South American football banks on Mastercard sponsorship
South American Football Confederation (CONMEBOL) has announced a deal with global payment provider Mastercard for the renewal of its sponsorship with the Copa América,...
PUMA elevates global footprint with City Football Group partnership
PUMA has announced a new agreement with the City Football Group, which will see the brand partner with the group’s full network of clubs,...
Wolves enters Chinese esports market with Weibo collaboration
UK Premier League team Wolverhampton Wanderers F.C., alongside its esports division, have teamed up with Shanghai-based Weibo esports Club to form a new collaborative...
Boxing’s pay-per-view power struggle
In the boxing world, the normalisation of pay-per-view fights has grown in recent years. You simply won’t see a high-profile match-up or a title-deciding bout...
FA kick-off partnership with PayPal to improve grassroots payments
The Football Association (FA) has announced an official payments partnership with PayPal alongside the launch of a new smartphone app that aims to transform...
European football responsible for most suspicious betting alerts according to GLMS
Issuing its annual report, the GLMS has revealed that the most prominent sport to appear in the list of suspicious betting alerts was football.Football alerts...