SPORT1 partners with Sportradar to broadcast eFootball.Pro League
German broadcasting company SPORT1 has partnered up with Sportradar to showcase the newly launched eFootball.Pro League across a number of its media platforms.The broadcaster...
Dean Akinjobi, CEO Football Media: The crucial steps to maximising partnerships
Brands are consistently striving to reach the widest audience through partnerships with football clubs, the best strategy for achieving this however, is not always...
Toto Wolff warns no-deal Brexit would be ‘mother of all messes’...
Former racing driver, Toto Wolff, has warned of the ‘mother of all messes’ that could be caused in Formula 1 if a no-deal Brexit...
Tyson Fury unites with ESPN and Top Rank Boxing
British heavyweight, Tyson Fury has confirmed an extension of his partnership with BT Sport, as well as a new multi-fight agreement with ESPN and...
Sky Sports uses all four Majors broadcast to drive golf coverage
A newly revamped Major calendar will see Sky Sports broadcast all four Majors, starting with the Masters tournament at Augusta National in April as...
Everton FC steps up retail presence with Fanatics deal
Everton Football Club has strengthened its hand within sports merchandising, expanding its partnership with official retail partner Fanatics.The long-term deal sees Everton positioned among...
NBA unveils plans for African expansion
The National Basketball Association (NBA) and the International Basketball Federation (FIBA) confirmed plans for the launch of the Basketball Africa League (BAL), a new...
Caster Semenya case continues in crucial week for athletics
This week could be pivotal in the ongoing legal battle between the International Association of Athletics Federations (IAAF) and decorated South African runner Caster...
Manchester United gets new partner in Maui Jim
Manchester United has confirmed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.The partnership means Maui Jim will supply the Manchester United...
The evolution of Premier League hospitality
Going to a football match can be quite the experience these days. If you have been lucky enough to attend a Premier League fixture...