Apple introduces ‘historic first’ MLS streaming service

Major League Soccer (MLS) has announced a partnership with Apple which sees the Apple TV app become the exclusive home of every single live...

Atlético-MG teams up with OneFootball in content agreement

Current Brazilian and Copa do Brasil champions Atlético-MG has teamed up with OneFootball in a content partnership agreement.  Under the terms of the link-up, all...

CMA investigates Warner Bros. Discovery and BT Group sports venture

The Competition and Markets Authority (CMA) has announced that it is investigating the anticipated joint venture between Warner Bros. Discovery and BT Group. The companies'...

Castore continues venture into top-flight football with Aston Villa

Aston Villa FC has signed a multi-year partnership with sportswear brand Castore which will supply the team kits for the start of the 2022/23...

Rakuten holds its place on Golden State Warriors kit

The Golden State Warriors and Rakuten Group have renewed their multi-year partnership, maintaining Rakuten’s status as official jersey badge partner of the NBA team.  Rakuten’s...

AS Monaco expands ‘strong spirited’ VBET sponsorship

AS Monaco has extended its partnership with online sports betting company, VBET, for a further three years. The firm noted its desire to strengthen its...

Sage named official insights partner of cricket’s The Hundred

Sage has become the official insights partner of The Hundred and, from 2023 onwards, The Hundred Draft will also be powered by the company. The...

Brian Hughes deal boosts Novibet’s brand presence in Ireland

Champion jockey Brian Hughes has partnered with Novibet as the online gambling company looks to strengthen its position in horse racing and in the...

Socios.com forms partnerships with 13 NFL teams

Fan influence and rewards app, Socios.com, has created partnerships with 13 National Football League (NFL) teams, following its entry into the league last November...

DAZN appoints Sandeep Tiku as new tech master

DAZN has announced the appointment of Sandeep Tiku as Chief Technology Officer (CTO) who will spearhead the global OTT sports media provider’s development of...