Kowa continues ‘avid support’ of golf through PGA Tour partnership

The PGA Tour has agreed a partnership with Kowa Company as the latter’s Vantelin becomes the official pain relief gel, cream, patch, tape and...

Patriots ‘redefines’ fan experiences in Web3 partnership with Chain

The New England Patriots has named Web3 software solutions company, Chain, as the team's official blockchain and Web3 sponsor. In depth, the deal includes the...

First for bodybuilding as Mr Olympia Brasil forms UpSports.Bet deal

Bodybuilding championship, Mr Olympia Brasil, has announced a collaboration with UpSports.Bet. Heralded as an ‘unprecedented action in the global betting industry’, the deal is the...

Audi announces ‘major moment’ in F1 World Championship entry

The Formula One World Championship has revealed that Audi is joining the competition as a power unit supplier, starting from the 2026 season  The news...

Eibho becomes SD Eibar’s first shirt sponsor since 2021

SD Eibar of LaLiga 2 has signed an agreement for architectural solutions company, Eibho, to become the main sponsor of its first team.  Kicking off...

Genius Sports executed ‘ahead of expectations’ in Q2 results

Reports of a ‘robust’ Q2 trading period has been revealed by Genius Sports, as its NYSE settled business narrows interim trading losses to $45m. Total...

Aston Villa welcomes Duelbits to the Premier League

Aston Villa has announced Duelbits as the club’s official European betting partner for the current Premier League season. The agreement will see the crypto casino...

Raiders confirm first Mexico-based partner with Viva Aerobus

Las Vegas Raiders and Viva Aerobus have formed a collaboration making the airline the NFL team's first Mexico-based partner. The deal, announced at Allegiant Stadium,...

Man United creates ‘unique’ fan events powered by Qualcomm Technologies

Manchester United FC has announced a multi-year collaboration with Qualcomm Technologies, featuring the Snapdragon brand. The ‘strategic’ arrangement promises to create unique events and experiences...

Athletico Paranaense scores Betsson shirt sponsorship

Brazilian football club Athletico Paranaense has partnered with Betsson which will become a sponsor until the end of 2023.   The online gambling company’s branding will...