Aston Villa welcomes Duelbits to the Premier League
Aston Villa has announced Duelbits as the club’s official European betting partner for the current Premier League season.
The agreement will see the crypto casino...
Raiders confirm first Mexico-based partner with Viva Aerobus
Las Vegas Raiders and Viva Aerobus have formed a collaboration making the airline the NFL team's first Mexico-based partner.
The deal, announced at Allegiant Stadium,...
Man United creates ‘unique’ fan events powered by Qualcomm Technologies
Manchester United FC has announced a multi-year collaboration with Qualcomm Technologies, featuring the Snapdragon brand.
The ‘strategic’ arrangement promises to create unique events and experiences...
Athletico Paranaense scores Betsson shirt sponsorship
Brazilian football club Athletico Paranaense has partnered with Betsson which will become a sponsor until the end of 2023.
The online gambling company’s branding will...
Lionesses make history as Women’s EURO attracts record attendance
The Women's EURO 2022 achieved a record crowd of 87,192 people as England beat Germany in the final at Wembley Stadium yesterday.
The total aggregate...
Home of Brentford FC becomes Gtech Community Stadium
Brentford FC has formed a ten-year naming rights partnership with Grey Technology Limited (Gtech), as the stadium is renamed to the Gtech Community Stadium.
Previously...
River Plate extends Codere sponsorship following ‘important journey’
Club Atlético River Plate has expanded its partnership with Codere as the latter now sits in the ‘main sponsor’ category of the Argentinian football...
DAZN offers ‘richer’ content with launch of boxing NFTs
DAZN Group has launched a boxing-focused NFT global marketplace, DAZNBOXING.io, with the first collection including ‘exciting moments’ from 2021 DAZN fights.
This new offering is...
UK racing promotes ‘many different voices’ in diversity campaign
A nationwide diversity and inclusivity campaign has been introduced by UK racing which spread to all ranks of the heritage sport.
Named #AllintheRace, the initiative...
From ‘unsuitable’ to record-breaking: Women’s Euro 2022 hits 68k attendance
A new record total of 68,781 people turned up to watch hosts England win 1-0 against Austria in the opening game of UEFA Women's...