First for bodybuilding as Mr Olympia Brasil forms UpSports.Bet deal
Bodybuilding championship, Mr Olympia Brasil, has announced a collaboration with UpSports.Bet.
Heralded as an ‘unprecedented action in the global betting industry’, the deal is the...
Audi announces ‘major moment’ in F1 World Championship entry
The Formula One World Championship has revealed that Audi is joining the competition as a power unit supplier, starting from the 2026 season
The news...
Eibho becomes SD Eibar’s first shirt sponsor since 2021
SD Eibar of LaLiga 2 has signed an agreement for architectural solutions company, Eibho, to become the main sponsor of its first team.
Kicking off...
Genius Sports executed ‘ahead of expectations’ in Q2 results
Reports of a ‘robust’ Q2 trading period has been revealed by Genius Sports, as its NYSE settled business narrows interim trading losses to $45m.
Total...
Aston Villa welcomes Duelbits to the Premier League
Aston Villa has announced Duelbits as the club’s official European betting partner for the current Premier League season.
The agreement will see the crypto casino...
Raiders confirm first Mexico-based partner with Viva Aerobus
Las Vegas Raiders and Viva Aerobus have formed a collaboration making the airline the NFL team's first Mexico-based partner.
The deal, announced at Allegiant Stadium,...
Man United creates ‘unique’ fan events powered by Qualcomm Technologies
Manchester United FC has announced a multi-year collaboration with Qualcomm Technologies, featuring the Snapdragon brand.
The ‘strategic’ arrangement promises to create unique events and experiences...
Athletico Paranaense scores Betsson shirt sponsorship
Brazilian football club Athletico Paranaense has partnered with Betsson which will become a sponsor until the end of 2023.
The online gambling company’s branding will...
Lionesses make history as Women’s EURO attracts record attendance
The Women's EURO 2022 achieved a record crowd of 87,192 people as England beat Germany in the final at Wembley Stadium yesterday.
The total aggregate...
Home of Brentford FC becomes Gtech Community Stadium
Brentford FC has formed a ten-year naming rights partnership with Grey Technology Limited (Gtech), as the stadium is renamed to the Gtech Community Stadium.
Previously...